The best part about Facebook ads is that, despite being a social platform, it gives marketers and business owners a very real and measurable way to quantify ROI. So you can tell what’s working and immediately fix what isn’t.
Even today, Facebook ads are nowhere near a saturation point. Even today, as it was in 2012, Facebook ads are quite underpriced for the reach and granularity in targeting they offer ad marketers. Over 90% of social media marketers use Facebook ads, one of the reasons being because they offer impressive ROI compared to other forms of online marketing.The power of Facebook ads comes from two very simple variables at its core: ‘Creative’ and ‘Audiences’. The creative aspect is the campaign and ad set itself, the copy, the CTAs, the images and the messages that link to your brand voice.
The ‘audience’ is Facebook’s ability to target, retarget, save and create ‘lookalike’ audiences to create a virtually endless funnel of cold to warm to red-hot-ready-to-buy customers.All you’ll need to get started is some solid, well-planned strategy, email marketing software, website or third-party landing page software and an attractive offer. Thousands of businesses online have either begun or transitioned their marketing efforts to Facebook ads because of how easily it mimics the lead generation pipeline through its ad funnels.