Social + SEO + AdWords
Betts, one of the most iconic fashion brands in Australia. This household name has been providing Australians with quality and on-trend footwear for over 129 years.
Betts approached Digital Meal looking for a refresh in its SEO, Paid and Social Program. They were after some serious growth, traffic, and conversions to their website. We were happy to help with a holistic digital approach involving: SEO, Google AdWords, and Paid Social Media Ads.
TL;DRTOO LONG; DIDN'T READ
Growthin organic traffic
Increasein Website Conversions from Social Media Ads
GreaterPaid Search Return (ROAS) than competitors
Our Game Plan
After a full analysis of their digital platforms – we devised a comprehensive digital marketing plan:
Non-Branded Keyword Research
Targeting general keywords to increase visibility and organic traffic
Optimised Google Search Result Tags
Improving Google search rankings and organic traffic
Increasing visibility for all of Bett’s individual unique brands, promotions and keywords.
Paid Social Media Management
Extending their audience, reaching new demographics
What We Achieved:
While we are still in the early stages of our collaboration with Betts, we were able to achieve incredible results. With SEO alone, organic traffic increased by 81% year on year, with a 33% growth in organic revenue.
We were also able to reach a 45% greater Paid Search Return (ROAS) than competitors for our Google Ads and with Paid Social Media Ads, we were able to reach new audiences, growing our impressions by 445% & increasing our website purchase by an incredible 1196% year on year.
This is only just the beginning of our collaboration with Betts, we are extremely excited to see what else the future holds.