Betts

Social + SEO + AdWords

Company Background

Betts, one of the most iconic fashion brands in Australia. This household name has been providing Australians with quality and on-trend footwear for over 129 years.

Marketing Health

Betts approached Digital Meal looking for a refresh in its SEO, Paid and Social Program. They were after some serious growth, traffic, and conversions to their website. We were happy to help with a holistic digital approach involving: SEO, Google AdWords, and Paid Social Media Ads.

TL;DRTOO LONG; DIDN'T READ

81%

Growth

in organic traffic

1196%

Increase

in Website Conversions from Social Media Ads

45%

Greater

Paid Search Return (ROAS) than competitors

Our Game Plan

After a full analysis of their digital platforms – we devised a comprehensive digital marketing plan:

Non-Branded Keyword Research

Targeting general keywords to increase visibility and organic traffic

Optimised Google Search Result Tags

Improving Google search rankings and organic traffic

Google Ads

Increasing visibility for all of Bett’s individual unique brands, promotions and keywords.

Paid Social Media Management

Extending their audience, reaching new demographics

What We Achieved:

While we are still in the early stages of our collaboration with Betts, we were able to achieve incredible results. With SEO alone, organic traffic increased by 81% year on year, with a 33% growth in organic revenue.

We were also able to reach a 45% greater Paid Search Return (ROAS) than competitors for our Google Ads and with Paid Social Media Ads, we were able to reach new audiences, growing our impressions by 445% & increasing our website purchase by an incredible 1196% year on year.

This is only just the beginning of our collaboration with Betts, we are extremely excited to see what else the future holds.

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Whether it's over email, phone, zoom or a cup of coffee. If you're looking for more customers then we're here to help!

If you'd like to see what else we can do for your business, check out our other case studies.