An SEO strategy is a guideline or plan, usually long term, in which SEO is mapped out in steps to improve organic visibility, by increasing your all-important key phrases and boosting organic search traffic. […]
Popular SEO Strategies in 2018
SEO
The A-Z of SEO in 2018
The most up to date and comprehensive infographic on SEO that’s relevant up to 2018 (and beyond). There’s something for everyone, from beginner SEO favourites (duplicate content, anyone?) to advanced and technical SEO terms (Javascript rendering, Schema markup, etc.). […]
How Voice Search is Changing SEO
Voice search is providing both opportunity and change to the SEO landscape. This is because how you speak and how you type are different. […]
What Is Google RankBrain and How Does It Affect SEO?
In October 2015, this Bloomberg article let the world know about Google RankBrain; an artificial intelligence system that Google had begun using to compile the most relevant search results for its users. […]
Google Penguin 4.0 – Core Algorithm Update
Google’s Penguin Algorithm, which is aimed at demoting sites with bad link profiles using spammy link building techniques, was first introduced in 2012 and changed the landscape of what it meant to be a “white hat link builder”. […]
(SEO) Safety First: Switching to HTTPS
In 2014, Google announced on its Webmaster Blog that it would be using HTTPS as a ranking factor in response to user demands for increased online security. This means that if you want to rank as highly as possible in Google searches, you really should be moving your website from HTTP to HTTPS. […]
