The Ultimate Guide to Ecommerce Link Building

May 23rd, 2023

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As an ecommerce business owner, you know how important it is to drive traffic to your website. However, getting the right audience to your site isn’t always easy. While you can use traditional advertising to increase website visitors, those strategies typically come with limited ROI. That’s where link building comes in. Link building is the practice of acquiring links from other websites that point back to your own. In this article, we’ll outline everything you need to know about ecommerce link building and how it can benefit your business.

Understanding Ecommerce Link Building

Link building is a key aspect of search engine optimization (SEO). When you have relevant and reputable websites linking back to your site, it signals to search engines that your site has valuable content. As a result, search engines view your site as an authoritative source and rank it higher in search results. However, not all links are equal in value. Google’s algorithms have evolved over time to detect spammy and manipulative link building practices. Building a high-quality, natural link profile is crucial for achieving long-term success.

What is Link Building?

Link building refers to the process of acquiring links from other websites to your own. These links are also known as inbound links, backlinks, or incoming links. The goal of link building is to improve search engine visibility, increase web traffic, and drive conversions. Google and other major search engines use links as a primary factor in determining a website’s authority and popularity. However, not all links are created equal. Links from highly authoritative sites and those relevant to your niche are much more valuable than those from spammy or unrelated sites.

Why is Link Building Important for Ecommerce Websites?

Ecommerce websites have a lot to gain from effective link building strategies. Higher search engine rankings can translate into more visibility, increased organic traffic, and ultimately, more sales. Additionally, a natural link profile signals to search engines that your site is reputable and offers valuable content. There are many ways to approach link building, and it can be a time-consuming process. However, the benefits of a strong link profile for ecommerce businesses make it well worth the effort.

One way to approach link building for ecommerce websites is to focus on building relationships with other websites in your niche. This can involve reaching out to other website owners and bloggers to share content and collaborate on projects. By building these relationships, you can increase the likelihood of other websites linking back to your site.

Another effective strategy for ecommerce link building is to create high-quality, shareable content. This can include blog posts, infographics, videos, and other types of content that are relevant to your niche and offer value to your audience. When you create content that is useful and informative, other websites are more likely to link back to it.

Social media can also be a valuable tool for ecommerce link building. By sharing your content on social media platforms, you can increase the visibility of your content and encourage others to share it as well. This can lead to more inbound links and higher search engine rankings.

It’s important to note that link building should be approached with caution. Google and other search engines have strict guidelines regarding link schemes and other manipulative practices. Engaging in these practices can result in penalties and damage to your site’s reputation. It’s important to focus on building a natural, high-quality link profile that offers value to your audience.

In conclusion, link building is a crucial aspect of SEO for ecommerce websites. By focusing on building relationships, creating high-quality content, and leveraging social media, ecommerce businesses can improve their search engine rankings and drive more traffic to their sites. However, it’s important to approach link building with caution and focus on building a natural, high-quality link profile.

Developing a Link Building Strategy

Before you start building links, it’s essential to have a plan in place. A well-researched and thoughtful strategy can dramatically increase the effectiveness of your efforts. In this section, we’ll cover the key steps to creating a successful link building strategy.

Setting Goals and Objectives

The first step in developing a link building strategy is to set specific goals and objectives. What do you hope to achieve with your link building efforts? Are you looking to increase website traffic, improve search engine rankings, or improve conversions? Whatever your goals may be, they should be specific, measurable, and achievable.

For example, if your goal is to increase website traffic, you may want to focus on building links from high-traffic websites in your niche. On the other hand, if your goal is to improve search engine rankings, you may want to focus on building links from authoritative websites with high domain authority.

Identifying Your Target Audience

To create content that will attract backlinks, it’s crucial to understand the interests and needs of your target audience. You’ll want to develop content that aligns with their interests, goals, and challengesβ€”content that is valuable and shareable. This approach ensures that your content is not only relevant but also user-friendly and actionable, making it more likely to be shared and linked to by others.

One way to identify your target audience is to conduct market research. This can include surveys, focus groups, and social media listening. By understanding your target audience, you can create content that resonates with them and meets their needs.

Analyzing Your Competitors’ Link Profiles

Your competitors have likely invested significant time and resources into their link building strategies. By analyzing their link profiles, you can gain insights into where they are getting their links from and use that information to inform your own strategy. Identify the most reputable sites in your niche, then look at their link profiles to see where they are getting their links from. This can help you identify potential link opportunities for your own site.

It’s also important to analyze the quality of your competitors’ links. Are they getting links from authoritative websites with high domain authority? Or are they getting links from low-quality websites with spammy content? By understanding the quality of your competitors’ links, you can ensure that your own link building efforts are focused on building high-quality, relevant links.

Creating High-Quality Content

One of the most effective ways to attract backlinks is to create high-quality content that is valuable, informative, and engaging. This can include blog posts, infographics, videos, and other types of content that are relevant to your target audience.

When creating content, it’s important to keep in mind the interests and needs of your target audience. You’ll want to develop content that is not only informative but also engaging and shareable. This can help increase the likelihood that your content will be shared and linked to by others.

Promoting Your Content

Once you’ve created high-quality content, it’s important to promote it to your target audience. This can include sharing your content on social media, reaching out to influencers in your niche, and using email marketing to promote your content to your subscribers.

By promoting your content, you can increase its visibility and reach a wider audience. This can help attract more backlinks and improve the effectiveness of your link building efforts.

Tracking Your Results

Finally, it’s important to track the results of your link building efforts. This can include monitoring your website traffic, search engine rankings, and the number and quality of backlinks to your site.

By tracking your results, you can identify what’s working and what’s not, and make adjustments to your strategy as needed. This can help ensure that your link building efforts are effective and that you’re achieving your goals and objectives.

Types of Ecommerce Link Building Techniques

There are many strategies that ecommerce businesses can use to build links. In this section, we’ll cover some of the most effective methods.

Content Marketing and Guest Posting

Creating high-quality content is a great way to attract backlinks to your site. By producing valuable, informative, and shareable content, you’ll increase the chances that others will link back to it. Guest posting is also a powerful tool in your content marketing arsenal. By writing articles for other reputable sites, you can gain exposure and links back to your own site. This approach requires effort and research, but the payoff can be significant.

Influencer Outreach and Partnerships

Partnering with influencers in your niche can provide a significant boost to your link building efforts. By collaborating with thought leaders in your industry, you can gain valuable links and exposure to their followers. Look for influencers with audiences that align with your target audience and create mutually-beneficial relationships that help to drive website traffic and sales.

Resource Pages and Directories

Resource pages and directories are valuable link building opportunities. Many websites have resource pages and directories that provide valuable information to their audience. By reaching out to sites in your niche and offering to be included on their resource pages or directories, you can gain valuable links and exposure to their audiences.

Social Media and Community Engagement

Social media can be a powerful tool for link building. By building relationships with your audience on social media and engaging in community discussions, you can create opportunities for others in your industry to link back to your site. The key is to be authentic and personable, taking the time to build strong, lasting relationships that lead to valuable links over time.

Broken Link Building and Unlinked Mentions

Finally, broken link building and unlinked mentions are two powerful link building techniques. Broken link building is the process of finding broken links on other sites and offering to replace them with links to your own content. By reaching out to sites that have cited your content but not linked to it, you can gain valuable backlinks that help to increase your search engine visibility.

Creating Link-Worthy Content

Ultimately, the key to successful link building is creating high-quality, link-worthy content. In this section, we’ll cover some key aspects of creating content that attracts backlinks.

Understanding Your Audience’s Needs

The first step in creating link-worthy content is understanding your target audience’s needs and interests. By creating content that meets their needs and solves their problems, you increase the likelihood that others will want to link back to it. This approach requires a deep understanding of your audience’s pain points and goals.

Crafting Compelling and Shareable Content

Once you understand your audience’s needs, the next step is to craft compelling and shareable content. The most effective content is not only informative but also engaging and entertaining. Be sure to use eye-catching visuals and headlines, and present your information in an easy-to-understand format.

Optimizing Content for Search Engines and Users

Finally, it’s crucial to optimize your content for search engines and users. This involves using appropriate keywords and meta descriptions, providing internal linking within your site, and ensuring that your content is easy to read and navigate. The better optimized your content is, the more likely it is to attract links and rank well in search engine results.


Link building is an essential component of ecommerce SEO. With a well-planned and executed link building strategy, you can increase your website’s visibility, drive targeted traffic, and improve your search engine rankings. While link building requires effort and patience, the results can be well worth the investment in time and resources. Use the tips and strategies outlined in this article to create a successful link building campaign for your ecommerce business.