Conversion Rate Optimisation

A conversion is an actionable lead that someone makes on your website. This could be filling out a quote form, calling your business, purchasing a product or making a booking. Conversion Rate Optimisation (CRO) is the key process in increasing the rate of sales/leads from visitors to your website.

So, you can imagine the benefits of CRO: A mere increase of just 1% in conversion rate with around 1000 visitors to your site is an extra 10 sales! Just imagine your ROI when your conversion rate increases beyond the 3% website average?

The foundation of CRO is correct conversion tracking. Digital Meal focuses on honest and accurate tracking of leads that generate you a positive ROI. Coupled with a solid SEO and Digital Marketing strategy, the number of leads generated from your website traffic is tracked, monitored, and then analysed. After this we make improvements to your marketing strategies, UX and website design improvements (A/B and multivariate testing, anyone?) to generate more qualified leads – which is more profit in your pocket!

floating coins to represent all the extra revenue you get from CRO
a floating checklist


Here at Digital Meal, we are experts in the use of Google Analytics and Tag Manager to ensure that you get the most reliable source of data, including accurate lead tracking for optimal channel funnel analysis and strategy implementation. After we implement any testing or changes the results are presented to you in a detailed report – if something doesn’t work as well as it should be, you’ll know.

If you want to start improving the quality of your website leads, contact Digital Meal today!

google-stars-5from 20 Reviews on Google. Digital Meal scored: 5/5
  • Larissa Boyanich

    We have been using Digital Meal for a while with the website and digital marketing. He's highly experienced and has always done a great job. They are very responsive and provide good advice. I've already recommended their services to other businesses and will continue to do so.

  • Begum Hamilton
    Safeguard Insurance Solutions

    Digital Meal are very easy to deal with. Meng has put a lot of detail into all aspects of our SEO and we are starting to see positive results. We are glad to have left our SEO to the experts! Would highly recommend!

  • Tom Godden
    Godden Projects

    Digital Meal provided excellent, efficient service with sound website design advice and technical expertise to match. Highly recommend to anyone looking for new website construction, or improvements to existing including SEO optimisation. Congratulations to the team for a successful and desirable business model; making life easy for the non-tech savvy!

  • Ankita Makkad

    Working with Meng, Cale and the full Digital Meal team is an absolute breeze.
    Extensive knowledge of Seo and Google ads, best in Perth.

  • Mitchell Kelly
    Pathfinder Alliance

    Meng and Cale are top notch operators in web design and digital marketing, highly recommended.

  • Segals Osborne Park

    The team at Digital meal are helpful, friendly and very professional ! They have been able to create a website that is both functional, and looks great. Highly recommended

  • Scott Shorter
    Scott Shorter

    Meng is an excellent SEO/AdWords/Conversion rate specialist who I would recommend to anyone that needs help in those areas!

  • Richard Wu

    Meng was extremely knowledgeable about all things Google Analytics, Google Tag Manager, e-mail automation, Facebook ads and web design. When we encountered a sticking point, he made it an objective to diagnose and resolve the issue within 12 hours - with a turnkey solution that was immediately plug and play.... read more

  • Lena Garina

    The level and agility of service is impressive

  • David McCay
    Davik Security

    Digital Meal have provided exceptional service in building the website for Davik Security. Awesome team and very easy to work with - highly recommended!