With approximately 1.28 billion monthly active users, Facebook remains one of the biggest websites on the Internet. Taking advantage of the advertising opportunities on this website can help you to spread the word about your brand to a huge number of potential customers. With such an immense portion of the world’s population using this website, you can guarantee that no matter what industry you are in — a huge percentage of your target audience will be on Facebook.
Facebook allows users to create targeted advertising so that you can target a specific group of people based on personal interest, age and other factors. It is even possible to target your ads so that they only appear on pages that mention a specific keyword.
With a well crafted Facebook advertising campaign, you will be able to reach a specifically targeted audience, increase awareness of your brand and interact with your customers in a very natural and effective way.
If you aren’t using Facebook advertising for your brand, you are missing out on a great potential way of building awareness.
Advantages of Facebook Advertising
Facebook advertising allows you to test different options for your ads and adjust your strategy according to what works and what doesn’t. There is a split ad testing tool which allows you to find the best audience for your ads to see what performs the best.
Facebook Insights allows you to understand how people engage with your advertisements. You can track a number of metrics including audience demographics, user engagement, reach, impressions and much more. This will help you to determine what is working and what isn’t so that you can tweak your campaign to be as effective as possible.
Reach a Mobile Audience
Mobile usage is starting to surpass desktop usage, which means that your Facebook ads place your brand right in the hands of your potential customers.
Due to the highly targeted nature of Facebook advertising, the online campaign that you create can reach exactly the users you want it to — for a very affordable price. Also, the budget is totally adjustable so that you can reach as many users as your budget allows. There are different types of pricing structures to choose from, including cost per mille, cost per click and cost per action (when users take an action such as “like” your page).
Now’s the Time to Get Started
If you haven’t started using Facebook ads yet to advertise your business — now is the time to begin. It’s a powerful way to get the attention of your potential audience, engage with them and increase brand awareness. You’ll be able to find more leads, get customers invested in your brand and get an edge on your competitors.
Setting up and maintaining Facebook ads takes some time and will require an experienced ad manager in order to optimize for best results. However, the investment is completely worth it for the highly effective results you will enjoy. To find out more about our services and how we can help you to set up the most effective Facebook ad campaign, contact us today.