If you craft, cook, or use any kind of fashion product, or your business relates to those things in any way, you’ve probably experienced Pinterest. The site essentially uses graphics to organise bookmarks, called pins, for later retrieval. Users also organise their pins into different categories, called boards. People can follow each other’s boards, repin items to their own boards, and share pins with friends on other social media sites.
If Pinterest is going to be a viable marketing site for your business, you need to have a business that can generate a lot of pictures. While other social media sites tend to penalise you for posting more than once or twice a day, Pinterest users often find that pinning five or more fresh pins each day is about right. Scheduling helps to spread pins out throughout the day so that your pins are always showing up in timelines and recommended pins.
Pinterest has also shared a great deal of information about what sizes and types of images work best on the site. If you have some basic photo manipulation knowledge with programs like Adobe Photoshop, it’s easy to get your stock or creative commons images to the right size. Businesses can also apply for validation and get access to “rich pins”, which include more information than other pins.
How Do You Advertise on Pinterest?
Pinterest advertising comes in the form of promoted pins. Basically, you pay to boost the reach of a single pin. What you are looking to create with that pin determines how you pay. The three categories are:
Getting your pins in front of more viewers, and you pay per impression
Getting more clicks and actions, and you pay per close-up, repin, or click
Getting more visits to your website, and you pay per click
Now’s the Time to Get Started
Understanding which type of campaign is right for your business, manipulating graphics, and designing keywords and descriptions are all time-intensive jobs that leave CEOs focussed on the wrong parts of their company. We are experts at creating Pinterest marketing campaigns, and we will happily analyse your business and help you determine the best way to move forward on this essential social media site.
We know that marketing dollars are tight, and you want to see that your money is being well spent. To help ensure that your campaign is building your business, we offer detailed reports that show you exactly how your strategies are faring and what you should be seeing on your bottom line in response to your campaign.
Contact us today and let us get started managing your new Pinterest campaign.