Brisbane SEO Agency – Expert Services
What is SEO?
SEO, short for Search Engine Optimisation, is the method of ‘optimising’ your site so that you can be visible in search engines like Google, Bing, and Yahoo to rank for keywords and key phrases which will bring you valuable visitors and increase online revenue.
SEO is known as generating ‘organic‘ sometimes referred to as ‘free’ traffic – as unlike Adwords/PPC, you don’t pay for visitors to go to your website from the Search Engine Results Page (SERPs). It’s a key part of marketing that all Brisbane business & company owners should be thinking about.
Why do I need SEO services?
Require Brisbane SEO services? Looking for experts to handle your SEO strategies? Want to reach your businesses target audience and beat your competitors?
Search Engine Optimization is a part of SEM – that is, Search Engine Marketing. Just like traditional marketing, the aim with SEO is to generate business and increase website traffic, the only difference is Search Engine Optimisation is a long(er) term process.
Unlike traditional marketing where you pay to place your ad in a local newspaper (for example), with SEO you are playing the long game – valuable and essentially ‘free’ organic traffic that increases your ROI over time when done right.
Real SEO results, no lock-in contracts
The big buzzword in Search Engine Optimisation which all Brisbane SEO companies (and pesky SEO ‘consultants’) throws around is Rankings.
The fact is, too many SEO companies in Brisbane throw around the promise of a #1 Keyword Ranking guarantee to their clients before knowing anything about your business, your website, your local competitors or even your industry.
That’s a recipe for disaster.
The purpose of Search Engine Optimisation is to achieve rankings for your website for non branded search terms to supplement your brand marketing strategy so that you get the right type of visitors which will lead to qualified leads/sales. Building a quality SEO strategy takes time, but the pay-off and increased business is worth it.
A Digital Meal SEO strategy offers you indepth keyword research, high-quality backlinks through organic link building, planning, research on competitors and implementation to achieve rankings for the keywords that will get you the visitors you want, not a whole bunch of meaningless #1 keyword rankings that will lead to unqualified leads and hurt your branding in the long run.
Here at Digital Meal, we tailor your SEO services & strategy to your business and quote based off your Return On Investment, not on the number of keywords.
We only care about one thing – to boost your visibility for online growth and generate revenue – not #1 rankings for a lot of low value keywords and worthless backlinks.
I want an actual Brisbane SEO specialist
Google highly recommend that the best SEO practices (white hat SEO) are always used. However, just like in every industry, there are always shady professionals that will try and scam you for a quick buck.
SEO has proven value and is definitely a must-have in your overall digital marketing strategy for your Brisbane business, but there are some out there that are impatient and want to take the ‘easy route’ instead of building a long term SEO strategy for your business.
Unfortunately, if not done right, the ‘microwave approach’ (known as black hat SEO) can sometimes land you with a penalty, if Google decide to “audit” your website and link building strategy. We highly recommend you check with your current Brisbane SEO marketing agency, to ensure they aren’t using any black hat SEO techniques and are gaining quality backlinks to your site as it can cost your business a lot in the long run.
A penalty is the aftereffect of having Google’s ever changing algorithm penalizing your website for not following their guidelines or by your Brisbane SEO company using black hat SEO. Many businesses have suffered from receiving one of these penalties.
In some cases where an agency lands a site with a manual penalty due to shady tactics, it can take a very long and expensive journey to try and get back into Google’s good graces. Meanwhile, with no visibility in search engines and no way to reach your audience, you’ve just lost your online presence, a lot [insert an enormous number] of organic traffic and, you guessed it – lost sales for your business.
SEO experts Digital Meal can help Brisbane businesses & business owners that have been burned by bad Search Engine Optimisation practices and slapped with a penalty, as well as having our own No Penalty Guarantee. We always follow the best SEO practices (white hat SEO) and create an SEO strategy that works for you and your business.
Our SEO quotes are always customised to YOUR business/company and local market, not a generic run-of-the-mill contract. This is key when building an SEO strategy that works for our clients.
SEO services we provide (but not limited to)
- Keyword Research
- Keyword Rank Tracking
- Google Penalty Recovery
- Link Building
- Local SEO (Google My Business)
- SEO Consulting
- SEO Site Audit
- Website Analytics
Looking for Brisbane search engine optimization services? If you want high quality SEO, to increase your organic traffic, improve your online presence, grow your business, get on top of your competitors and have the Digital Meal SEO team explain how you can reach your target audience, get more visitors and generate sales from Search Engine Optimisation – Contact us today!
Brisbane SEO FAQs
A successful SEO campaign should give you the following results:
- Increase in website traffic from organic search.
- A higher conversion rate.
- A better position on relevant SERPs.
- More high-quality backlinks.
- Increased revenue.
- Local Brisbane exposure
Most Brisbane SEO agencies require you to sign a contract. However, at Digital Meal we don’t have any lock-in contracts for our clients.
Due to the nature of SEO services, it’s impossible to guarantee results.
And you should be extremely wary of any SEO marketing agency or company that make big promises like this to their clients.
Yes. One of the most critical elements & key parts of SEO is to stay on top of algorithm changes.
Google updates its algorithm several times per year. While they do not usually make the details public, we know how to interpret what they mean for our clients and how to edit your SEO strategy to work accordingly.
Whilst keywords & rankings are a key proponent of SEO, the ultimate goal is organic growth and leads (or sales).
For this reason, our SEO strategies don’t focus on “choosing a certain number of keywords”, but rather on “how much more traffic and leads you’d like?”, in turn increasing your online presence and revenue.
Only a highly out of touch SEO marketing agency or company would charge based on a “number of keywords” basis.
No reputable SEO agency will provide a warranty on search position. Rankings are changing all the time — and vary according to location (especially when focusing on Local SEO).
Besides, there are more important metrics to consider. What really matters to your business — search position or traffic and increased sales?
All Brisbane SEO companies have their own method of communicating results to the client. You may be assigned an account manager – or you may communicate with the project team directly.
At Digital Meal, you will be able to communicate directly with the SEO team working on your website.