SEO Brisbane

Excellence Redefined

Digital Meal is an SEO Agency focused on excellence in Brisbane. A transparent and honest digital marketing agency with an experienced SEO team delivering increased traffic & leads, making it easier for you to find the best SEO Agency Bribane has to offer.

What is SEO?

SEO, short for Search Engine Optimisation, is the method of ‘optimising’ your site so that you can be visible in search engines like Google, Bing, and Yahoo to rank for target keywords and key phrases which will bring you valuable visitors, potential customers and increase online revenue.

SEO is known as generating ‘organic’ sometimes referred to as ‘free’ traffic – unlike Google Ads (Adwords)/PPC, you don’t pay for visitors to go to your website from the Search Engine Results Page (SERPs). Instead, a Brisbane SEO digital marketing agency constructs an SEO campaign that brings relevant organic traffic to your website. A successful SEO campaign is a key part of marketing that all Brisbane business & company owners should be thinking about.

Brisbane SEO services

WHY DO I NEED SEO BRISBANE SERVICES?

Require Brisbane SEO services? Looking for an expert Brisbane SEO agency to handle your SEO strategies? Want to reach your businesses target audience and beat your competitors with a high quality SEO Brisbane campaign?

Search Engine Optimization is a part of SEM – that is, Search Engine Marketing. Just like traditional marketing, the aim with an SEO campaign is to generate business and increase website traffic. The only difference is Search Engine Optimisation is a long(er) term process, where Brisbane SEO agencies make ongoing optimisations to rank web pages for relevant non branded keywords in the major search engines like Google.

Unlike traditional marketing, Google Ads or paid advertising where you pay to place your ad in a local newspaper (for example), with SEO you are playing the long game – valuable and essentially ‘free’ organic traffic that increases your ROI over time when an SEO campaign is done right.

Real SEO results, no lock-in contracts

Brisbane SEO conversion rates
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The big buzzword in Search Engine Optimisation which all Brisbane SEO agencies (and pesky SEO ‘consultants’) throw around is Rankings.

The fact is, too many SEO companies in Brisbane throw around the promise of a #1 Keyword Ranking guarantee on the first page of Google and other major search engines to their clients before knowing anything about your business, your website, your local competitors or even your industry.

That’s a recipe for disaster.

The purpose of a Search Engine Optimisation campaign is to achieve rankings for your website for non branded search terms in the major search engines. This works with your brand marketing strategy so that you get the right type of visitors which will lead to qualified leads/sales. Building a quality SEO strategy takes time, but the pay-off and increased business is worth it.

An SEO strategy from Brisbane SEO agency Digital Meal offers you indepth keyword research, high-quality backlinks through organic link building, planning, improving the technical quality of your website through a technical SEO audit, site speed optimisation, local SEO research on competitors and implementation to achieve SEO rankings for the target keywords that will get you the visitors you want.

As local SEO Brisbane experts, our SEO Brisbane team ensure our organic SEO efforts bring your website relevant search engine traffic and not a whole bunch of meaningless #1 keyword rankings on the first page of Google search results that will lead to unqualified leads and hurt your branding in the long run.

SEO Brisbane specialists Digital Meal tailor your SEO services & strategy to your business and quote based off your Return On Investment, not on the number of keywords that will rank in search engines.

As Brisbane SEO specialists, we only care about one thing – to boost your visibility for online growth and generate revenue – not meaningless #1 rankings in major search engines for a lot of low value keywords and worthless backlinks.

I want an actual Brisbane SEO specialist

Brisbane SEO positive traffic

Google highly recommend that the best SEO practices (white hat SEO) are always used when conducting SEO campaigns. However, just like in every industry, there are always shady professionals that will try and scam you for a quick buck and the SEO industry is no different.

SEO has proven value and is definitely a must-have in your overall digital marketing strategy for your Brisbane business, but there are some SEO agencies out there that are impatient and want to take the ‘easy route’ instead of building a long term, successful SEO strategy for your business.

Avoid Black Hat SEO Brisbane Digital Marketing Agencies

Unfortunately, if not done right, the ‘microwave approach’ (known as black hat SEO) can sometimes land you with a penalty, if Google decide to “audit” your website and link building strategy. We highly recommend you check with your current Brisbane SEO digital marketing agency or Brisbane SEO consultant, to ensure they aren’t using any black hat SEO techniques and are gaining quality backlinks to your site through legitimate link building, as it can cost your business a lot in the long run.

Google Search Engines SEO Penalty

A penalty is the aftereffect of having Google’s ever changing algorithm penalizing your website for not following their guidelines or by your Brisbane SEO company or SEO consultant using black hat SEO strategies that break all the search engine rules. Many businesses have suffered from receiving one of these penalties.

In some cases where a Brisbane SEO agency or Brisbane SEO specialist lands a site with a manual penalty due to shady tactics, it can take a very long and expensive journey to try and get back into Google’s good graces. Meanwhile, with no visibility in search engine rankings and no way to reach your audience, you’ve just lost your online presence, a lot [insert an enormous number] of organic traffic and, you guessed it – lost sales for your business.

Local SEO Brisbane Experts

Brisbane SEO experts Digital Meal can help businesses & business owners that have been burned by bad Search Engine Optimisation practices and slapped with a penalty, as well as having our own No Penalty Guarantee. Our SEO campaigns always use White Hat SEO techniques including relevant keyword research, organic link building, technical SEO optimisations to web site structure and detailed on page SEO optimisation.

As SEO specialists, we always follow the best SEO practices (white hat SEO) and create search engine optimisation strategies that work for you and your business, giving potential customers the confidence to contact you and achieving real SEO results from your SEO campaign.

As an SEO agency in Brisbane, our SEO quotes and SEO packages are always customised to YOUR business/company and local market, not a generic run-of-the-mill SEO services contract. This is key when building a local SEO strategy that works for our clients.

SEO services we provide (but not limited to)

Technical SEO Experts

Looking for SEO Brisbane services? Want an SEO agency that will craft a high quality, technical SEO strategy that focuses on proven on page SEO and off page SEO techniques to increase your organic traffic, improve your online presence, grow your business, get on top of your competitors in search engine results pages and achieve SEO success?

Brisbane Search Marketing Company

Have the Brisbane SEO team at leading SEO company Digital Meal explain how you can reach your target audience, get more visitors, generate sales from Search Engine Optimisation and achieve high ranking search results for relevant keywords – Contact us today!

Brisbane SEO FAQs

After you sign up, we will begin the research phase of the SEO campaign.
As part of your personalised quote, the timeline and list of actionable tasks will be outlined so you know exactly what we’re doing.

A successful SEO campaign should give you the following results:

  • Increase in website traffic from organic search.
  • A higher conversion rate.
  • A better position on relevant SERPs.
  • More high-quality backlinks.
  • Increased revenue.
  • Local Adelaide Exposure

All Brisbane SEO companies have their own method of communicating results to the client. You may be assigned an account manager – or you may communicate with the project team directly.

At Digital Meal, you will be able to communicate directly with the SEO team working on your website.

No reputable SEO agency will provide a warranty on search position. Rankings are changing all the time — and vary according to location (especially when focusing on Local SEO).
Besides, there are more important metrics to consider. What really matters to your business — search position or traffic and increased sales?

Whilst keywords & rankings are a key proponent of SEO, the ultimate goal is organic growth and leads (or sales).

For this reason, our SEO strategies don’t focus on “choosing a certain number of keywords”, but rather on “how much more traffic and leads you’d like?”, in turn increasing your online presence and revenue.

Only a highly out of touch SEO marketing agency or company would charge based on a “number of keywords” basis.

Yes. One of the most critical elements & key parts of SEO is to stay on top of algorithm changes.

Google updates its algorithm several times per year. While they do not usually make the details public, we know how to interpret what they mean for our clients and how to edit your SEO strategy to work accordingly.

Due to the nature of SEO services, it’s impossible to guarantee results.

And you should be extremely wary of any SEO marketing agency or company that make big promises like this to their clients.

Most Brisbane SEO agencies require you to sign a contract. However, at Digital Meal we don’t have any lock-in contracts for our clients.

A successful SEO campaign should give you the following results:

  • Increase in website traffic from organic search.
  • A higher conversion rate.
  • A better position on relevant SERPs.
  • More high-quality backlinks.
  • Increased revenue.
  • Local Brisbane exposure

A SERP — or Search Engine Results Page — is what a user sees once they’ve submitted their query to the search engine, such as Google or Bing.

It contains a list of websites relevant to their search — including both organic results and paid advertisements. This is where we want to see your website after implementing proven SEO strategies.

Search engine optimisation (SEO) refers to activities you (or a company) do to increase organic visibility and get you more website traffic from search results such as Google or Bing.

They focus on getting your website a higher ranking in the search results for relevant keywords and generating a positive return on investment for your business. Online marketing strategies with a solid foundation will help you scale up your business, generating more leads & increasing business.

In the early days of SEO, it wasn’t unusual to see people using unethical strategies to increase their position in the search results.

These violate the terms set by Google — and you should avoid them at all costs. Black hat SEO techniques include:

  • Paying for backlinks to increase your backlink profile,
  • Keyword stuffing in website content (using the same keyword too much on one page),
  • Using invisible text in your website content to trick the search engine.

Digital Meal recommend only using white hat SEO services & optimisation techniques to ensure your website won’t be penalized by Google.

So how much does SEO cost? SEO prices differ and although low-cost SEO services and packages exist, it’s important to remember you get what you pay for.

As SEO & search engine marketing are unregulated industries, it’s possible for anyone to set up and call themselves experts. It’s important you verify the credentials of any company before you hand over the cash — but cheap packages should be one of your red flags as they usually involve black hat techniques.

Inbound links are those your website receives from other relevant websites. Internal links are those you include on your website, linking to other individual pages of your own website.

Both are important – so don’t neglect inbound links when creating a new piece of content.

It’s important to set realistic, achievable and clear goals to help you on your SEO journey. A good place to start is your website traffic flow.

How much traffic are you currently getting from organic search and how much would you like to see it increase by?

Many people ask how long does SEO take before you start to see results? After six months of consistent marketing efforts, you should expect to be seeing some return on your investment and some of your key performance indicators being reached.

Your website might not be ranked #1 on the first page of Google search results by this point — but if you’re seeing increased relevant traffic and sales from organic search, your SEO service is working.

Make sure the keywords appear in the page title tags, the URL and the meta description. You should also use them in the first paragraph of your content — and a few times throughout your page content.

Don’t overdo it however. Google recommends your website pages and landing pages use relevant/engaging content and are written for a human audience, not for the Google search bots. This means too many keywords can hurt your organic rankings in search engines such as Google and Bing. Just use enough keywords in your content to let Google know what product or service the page is about and let your excellent content to do the rest.

If you want to learn SEO for your business, there are many great places to start.

Start with some of the popular SEO blogs — such as Moz and Search Engine Journal — to learn from the best in the industry.

The best SEO strategies start with a thorough understanding of the audience. Who is your ideal customer? What are their biggest problems and challenges? What keeps them awake at night? Why would they be searching for your product or service?

Get inside your audience’s mind to figure out what they’re looking for when they use Google.

There are many other popular techniques to include in your strategy:

The key is to focus on “white hat” SEO techniques and avoid “black hat” SEO techniques that may harm your organic rankings.

If your website puts search users at risk, this could put you on Google’s blacklist. This includes:

  • Websites that contain malware,
  • Websites with suspected phishing scams,
  • Illegal content,
  • Buying or selling backlinks.

If your website isn’t ranking, don’t despair. There are a few possible explanations, such as:

  • There’s a lot of competition for your keywords,
  • You’ve chosen the wrong keywords,
  • You’re missing a piece of the SEO puzzle,
  • You haven’t given it long enough.

The good news is you can work through all of them and identify the ranking factor(s) that is stopping you from getting the results you desire.

It’s natural for your rankings to fluctuate slightly. The search rankings in engines such as Google and Bing are constantly changing as the websites around you work on their SEO (either intentionally or unintentionally).

These natural variations should reduce as your page ranking gets closer to the top.

We like to think so!
With many years experience, a big part of what makes us SEO experts is that we believe in data-based testing. This means that any strategies, page optimisation or technical SEO performance recommendations we make for your SEO campaign have already been backtested by us to ensure a positive return. With a heavy focus on white hat proven SEO services, we work with our clients to develop a long term SEO strategy that guarantees results from your online marketing, turning your website into a lead generating machine!
We also don’t need to resort to cheap tricks like buying exact match domains to rank.

Not at all! Here at Digital Meal we are a full-service online marketing agency. This means we not only do we provide a high quality SEO service, but we also manage Adwords (Google Ads) campaigns, provide local SEO services, run social media marketing campaigns, as well as web design.

Whilst we have never claimed to be the best Brisbane SEO company, we definitely claim to be the best SEO agency for our clients!
Our SEO campaigns have never failed to deliver positive ROI, with certainty in delivering improved organic traffic and revenue.
We like to consider ourselves quiet achievers, the ones that do the work that’s necessary to get you the results you need – besides, anyone that needs to tell everyone they are “the best” have something to prove.
Our results speak for themselves – there’s no parades and fanservice, just pure SEO 🥇

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Summary
Digital Meal Brisbane Explains: What is SEO?
Title
Digital Meal Brisbane Explains: What is SEO?
Description

Brisbane SEO Agency Digital Meal explains the basics of SEO and how it can help your business. https://www.digitalmeal.com.au/seo-brisbane/

Summary
Digital Meal Brisbane Explains: What is SEO?
Title
Digital Meal Brisbane Explains: What is SEO?
Description

Brisbane SEO Agency Digital Meal explains the basics of SEO and how it can help your business. https://www.digitalmeal.com.au/seo-brisbane/