Does your agencyโ€™s link-building strategy pass the proverbial โ€˜smell testโ€™? There have been too many agencies that have left their clients in the dirt with underhanded backlinking schemesย โ€” often called โ€˜black-hat SEO,โ€™ itโ€™s no wonder that a large majority of businesses become wary the minute their agency recommends that they need to build links to their site.

We know. Digital Meal has had years of experience in rebuilding domain reputation with search engines after black-hat SEO agencies had their way with them.

At Digital Meal, we focus on clean, achievable ‘white-hat’ link building. It worksโ€”not because thereโ€™s some sort of trick involvedโ€”but rather because to get those links, we work alongside your business to position your brand and website as a valuable resource and respected authority that is desirable to link to.

a computer monitor showing a link on the screen

Link building in 2021

Hereโ€™s what link building for better search engine results means in 2019:

a link with a green tick

Quality links are the number one factor to deliver more traffic to your website. When other sites quote you as an authority, the links they use become โ€˜votesโ€™ that position you higher in the rankings. As global marketing expert Neil Patel puts it, they give your page โ€˜context and powerโ€™ (As we just did with Patelโ€™s site).

a green link turning into a blue link

Relevant links bring more traffic to your website. Irrelevant ones do not. For example, if you have a vintage womenโ€™s clothing shop and your neighbour down the street, a chic restaurant, links to your website, itโ€™s a nice gesture, but it will do you no good with the search engines. If, however, a nationally known magazine about vintage fashions links to your shop as a great place to pick up great clothing at a fair price, thatโ€™s search engine gold.

There's links on an tablet screen, a mobile screen, and coming out of a printer. So many links.

Diverse links capture a larger audience, and in so doing, increase your traffic and consequently, your search engine ranking. People search everywhere for information, so you need to have links from social media, curated directories, blogs, related websites, and a variety of sources.

four monitors linked together with two of them showing links. This could be seen as building a link network if you really wanted to look deep into it


When you hire us to spruce up your SEO, we analyse your current link profile to compare it to your competitors. After we finish, we build a comprehensive, customised strategy that looks at your industry, your potential and current clients, and the most influential people in your industry. From these, we create a plan to get you into position as a trusted authority in your particular niche within that industry.

With that strategy in place, we carve out a higher spot in the search engine rankings for your business. Thatโ€™s what we do for our clients. And not a black hat in sight.

If youโ€™re tired of wallowing around at the bottomโ€”or even the middleโ€“of the search results, itโ€™s time for a change. Contact us today for a link building strategy that is not only relevant this year, but will continue to build links to your website for years to come.

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