Does your agencyโ€™s link-building strategy pass the proverbial โ€˜smell testโ€™? There have been too many agencies that have left their clients in the dirt with underhanded backlinking schemesย โ€” often called โ€˜black-hat SEO,โ€™ itโ€™s no wonder that a large majority of businesses become wary the minute their agency recommends that they need to build links to their site.

We know. Digital Meal has had years of experience in rebuilding domain reputation with search engines after black-hat SEO agencies had their way with them.

At Digital Meal, we focus on clean, achievable ‘white-hat’ link building. It worksโ€”not because thereโ€™s some sort of trick involvedโ€”but rather because to get those links, we work alongside your business to position your brand and website as a valuable resource and respected authority that is desirable to link to.

a computer monitor showing a link on the screen

Link building in 2021

Hereโ€™s what link building for better search engine results means in 2019:

a link with a green tick

Quality links are the number one factor to deliver more traffic to your website. When other sites quote you as an authority, the links they use become โ€˜votesโ€™ that position you higher in the rankings. As global marketing expert Neil Patel puts it, they give your page โ€˜context and powerโ€™ (As we just did with Patelโ€™s site).

a green link turning into a blue link

Relevant links bring more traffic to your website. Irrelevant ones do not. For example, if you have a vintage womenโ€™s clothing shop and your neighbour down the street, a chic restaurant, links to your website, itโ€™s a nice gesture, but it will do you no good with the search engines. If, however, a nationally known magazine about vintage fashions links to your shop as a great place to pick up great clothing at a fair price, thatโ€™s search engine gold.

There's links on an tablet screen, a mobile screen, and coming out of a printer. So many links.

Diverse links capture a larger audience, and in so doing, increase your traffic and consequently, your search engine ranking. People search everywhere for information, so you need to have links from social media, curated directories, blogs, related websites, and a variety of sources.

four monitors linked together with two of them showing links. This could be seen as building a link network if you really wanted to look deep into it


When you hire us to spruce up your SEO, we analyse your current link profile to compare it to your competitors. After we finish, we build a comprehensive, customised strategy that looks at your industry, your potential and current clients, and the most influential people in your industry. From these, we create a plan to get you into position as a trusted authority in your particular niche within that industry.

With that strategy in place, we carve out a higher spot in the search engine rankings for your business. Thatโ€™s what we do for our clients. And not a black hat in sight.

If youโ€™re tired of wallowing around at the bottomโ€”or even the middleโ€“of the search results, itโ€™s time for a change. Contact us today for a link building strategy that is not only relevant this year, but will continue to build links to your website for years to come.

google-stars-5from 20 Reviews on Google. Digital Meal scored: 5/5
  • David McCay
    Davik Security

    Digital Meal have provided exceptional service in building the website for Davik Security. Awesome team and very easy to work with - highly recommended!

  • Brendan Tan

    Meng was very approachable and responded to all of my queries in a timely manner. Highly recommend Digital Meal!

  • Christina Johnstone
    G Force Printing

    Meng and the team at Digital Meal are fantastic. From our first meeting we could tell their attitude and approach to SEO was different to any other SEO company we'd dealt with or spoken to and they haven't disappointed. We've quickly seen positive changes not only to rankings and the... read more

  • Segals Osborne Park

    The team at Digital meal are helpful, friendly and very professional ! They have been able to create a website that is both functional, and looks great. Highly recommended

  • Larissa Boyanich

    We have been using Digital Meal for a while with the website and digital marketing. He's highly experienced and has always done a great job. They are very responsive and provide good advice. I've already recommended their services to other businesses and will continue to do so.

  • Ankita Makkad

    Working with Meng, Cale and the full Digital Meal team is an absolute breeze.
    Extensive knowledge of Seo and Google ads, best in Perth.

  • Tom Godden
    Godden Projects

    Digital Meal provided excellent, efficient service with sound website design advice and technical expertise to match. Highly recommend to anyone looking for new website construction, or improvements to existing including SEO optimisation. Congratulations to the team for a successful and desirable business model; making life easy for the non-tech savvy!

  • Richard Wu

    Meng was extremely knowledgeable about all things Google Analytics, Google Tag Manager, e-mail automation, Facebook ads and web design. When we encountered a sticking point, he made it an objective to diagnose and resolve the issue within 12 hours - with a turnkey solution that was immediately plug and play.... read more

  • Begum Hamilton
    Safeguard Insurance Solutions

    Digital Meal are very easy to deal with. Meng has put a lot of detail into all aspects of our SEO and we are starting to see positive results. We are glad to have left our SEO to the experts! Would highly recommend!

  • Mystic Clue

    Meng, Cale and Issac have been of great help with setting up and aiding with the seo and various other things for Mystic Clue. Would highly recommend if you need any help with seo and web design. Thanks for everything and for more to come!