Local SEO Perth
Does your business primarily serve a specific town, city, state, territory or local area? Are you trying to generate more local business? Then local search engine optimisation is critical to your business.
Search engines like Google and Bing usually know where searchers are located, and they automatically prioritise local search results even if the searcher doesn’t specify a location. You want to appear above your competition; 75% of all search engine traffic never makes it past the first page of results. That’s a tremendous amount of potential customers and business lost if other local businesses are outranking you.
So how do you outrank your competition & local businesses in your area? You implement SEO best practices. That’s where our expert local SEO team based in Perth comes in.
SEO (search engine optimisation) is a big job that requires a lot of specialised knowledge, but we can give you a general idea of what our local SEO services entail. The first thing we do is make sure that search engines properly find and identify your business.
HOW TO DOMINATE LOCAL SEARCH RANKINGS
The first and most important step is optimising your Google My Business listing. A local SEO company ensures your business is easily found and contactable, and that your business info is up to date.
We’ll also help you to formulate a strategy for getting organic, positive reviews from your customers. Real reviews from people who have done business with you are a powerful determiner in where you wind up in the search rankings. Business owners can’t just pay for them or trade favours for them as Google looks out for that sort of thing and can hit you with a significant penalty if they find out about it, as do most of the major listing sites. There are consistent working strategies that harvest positive reviews, and we’ll introduce you to them.
We can also help to implement a content marketing plan for your business. Our local SEO services centre around a content marketing strategy aimed at drawing in and providing value to local searchers. Things like articles and blog posts centred around phrases that your local customers are searching for can do wonders to help bring more of them to your website.
Local SEO FAQs
Local SEO is used by local businesses to enhance their rankings within their geographical area. This ensures results are targeted towards potential clients in your area — maximising profits for your business.
If you want to learn SEO for your business, there are many great places to start.
Start with some of the popular SEO blogs — such as Moz and Search Engine Journal — to learn from the best in the industry.
Do you want more people to find your business online? Do you want to increase website traffic without having to pay for advertisements? Do you want to maximise conversions from your traffic?
If you answered yes, it’s absolutely worth it.
If your website isn’t ranking, don’t despair. There are a few possible explanations, such as:
- There’s a lot of competition for your keywords,
- You’ve chosen the wrong keywords,
- You’re missing a piece of the SEO puzzle,
- You haven’t given it long enough.
The good news is you can work through all of them and identify the ranking factor(s) that is stopping you from getting the results you desire.
It’s natural for your rankings to fluctuate slightly. The search rankings in engines such as Google and Bing are constantly changing as the websites around you work on their SEO (either intentionally or unintentionally).
These natural variations should reduce as your page ranking gets closer to the top.
Absolutely! Local SEO services are a great way to reach an audience nearby your business. Whether you are located in Perth, Melbourne, Sydney, Brisbane, Canberra, Adelaide, or any other city in Australia; contact our team of local SEO specialists who can help you get the organic visibility you need in your local area.
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