LOCAL SEARCH ENGINE OPTIMISATION
Does your business primarily serve a specific town, city, state, or territory? Then local search optimisation is critical to your business.
Search engines like Google and Bing usually know where searchers are located, and they automatically prioritise local results even if the searcher doesn’t specify a location. You want to appear above your competition; 75% of all search traffic never makes it past the first page of results. That’s a tremendous amount of business lost if your local competitors are outranking you.
So how do you outrank your competition? You implement SEO best practices. That’s where our expert team comes in.
SEO optimisation is a big job that requires a lot of specialised knowledge, but we can give you a general idea of what it entails. The first thing we do is make sure that search engines properly find and identify you.
HOW TO DOMINATE LOCAL SEARCH RANKINGS
The first and biggest step is squaring away your online business listings (also known as citations). We ensure you’re listed in all the right places and that your contact information is updated and consistent.
We’ll also help you to formulate a strategy for getting organic, positive reviews from your customers. Real reviews from people who have done business with you are a powerful determiner in where you wind up in the search rankings. You can’t just pay for them or trade favours for them, however; Google looks out for that sort of thing and can hit you with a significant penalty if they find out about it, as do most of the major listing sites. There are consistent working strategies that harvest positive reviews, and we’ll introduce you to them.
We can also help to implement a content marketing plan. This centers around publishing useful content aimed at drawing in and providing value to local searchers. Things like articles and blog posts centered around phrases that your local customers are searching for can do wonders to help bring more of them to your site.
Another aspect we can assist with is in tuning up and optimising your social media presence to help attract local traffic. Social media is another place to post content as well as local offers, coupons, and deals. There are all sorts of ideas to try, and usually something to fit every type of business.