Google’s business model relies on customers trusting the results they serve up in their searches. That’s why they penalise websites that are doing things that they see as deceptive, harmful or consumer-unfriendly. These penalties have a devastating effect on your site’s rank in the search results. Certain penalties can take you out of the results entirely.

Unfortunately, those aren’t the only types of penalties – you can get penalised through no fault of your own if you’re the victim of hacking, or if the wrong sites decide to link to you. Google also judges the quality of your content and may hand out a penalty if they feel it is not useful to users or has been copied from someone else.

Fortunately, a penalty doesn’t mean the death of your website. Google wants you to identify and fix problems with your site, not take it off the web entirely.

That’s where our penalty recovery service comes in. We’ll identify why Google is currently penalising you and develop a strategy to fix it.

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Unfortunately, many business sites are suffering from penalties because of the underhanded actions of a digital marketing or SEO agency they had previously hired.

Ever since Google first launched, the amount of sites that link into your business has been a major factor in where you appear in the search results. The most primitive version of Google basically just counted the raw amount of links to each site and declared the one with the most the victor.

Of course, that system was ripe for abuse. To maintain the quality of their search results (and their core business model), Google has transitioned over time from prioritising quantity of links to quality. Unfortunately, there was a long period where the scales were tipped more to quantity than quality. “Black hat” SEO agencies used all sorts of devious tricks to game the system.

Google has caught up with just about all of these tricks at this point, and has started handing out penalties to sites still using them. Many businesses unknowingly still have the lingering damage from these “black hat” methods dragging them down, however.


Cleaning up after penalties can be complicated. They can come from measures on your site, black-hat backlinking schemes on third-party sites that are still out in the wild causing problems for you, or a combination of the two.

We’ll track down these issues and make sure they are eliminated. We can also implement new “white hat” linking methods that are ethical and within Google’s guidelines, but will still help to boost your site’s visibility and placement in search results.

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