Googleโ€™s business model relies on customers trusting the results they serve up in their searches. Thatโ€™s why they penalise websites that are doing things that they see as deceptive, harmful or consumer-unfriendly. These penalties have a devastating effect on your siteโ€™s rank in the search results. Certain penalties can take you out of the results entirely.

Unfortunately, those arenโ€™t the only types of penalties โ€“ you can get penalised through no fault of your own if youโ€™re the victim of hacking, or if the wrong sites decide to link to you. Google also judges the quality of your content and may hand out a penalty if they feel it is not useful to users or has been copied from someone else.

Fortunately, a penalty doesnโ€™t mean the death of your website. Google wants you to identify and fix problems with your site, not take it off the web entirely.

Thatโ€™s where our penalty recovery service comes in. Weโ€™ll identify why Google is currently penalising you and develop a strategy to fix it.

Google Panda and Google Penguin algorithms
a floating link


Unfortunately, many business sites are suffering from penalties because of the underhanded actions of a digital marketing or SEO agency they had previously hired.

Ever since Google first launched, the amount of sites that link into your business has been a major factor in where you appear in the search results. The most primitive version of Google basically just counted the raw amount of links to each site and declared the one with the most the victor.

Of course, that system was ripe for abuse. To maintain the quality of their search results (and their core business model), Google has transitioned over time from prioritising quantity of links to quality. Unfortunately, there was a long period where the scales were tipped more to quantity than quality. โ€œBlack hatโ€ SEO agencies used all sorts of devious tricks to game the system.

Google has caught up with just about all of these tricks at this point, and has started handing out penalties to sites still using them. Many businesses unknowingly still have the lingering damage from these โ€œblack hatโ€ methods dragging them down, however.


Cleaning up after penalties can be complicated. They can come from measures on your site, black-hat backlinking schemes on third-party sites that are still out in the wild causing problems for you, or a combination of the two.

Weโ€™ll track down these issues and make sure they are eliminated. We can also implement new โ€œwhite hatโ€ linking methods that are ethical and within Googleโ€™s guidelines, but will still help to boost your siteโ€™s visibility and placement in search results.

yellow and red penalty cards going into a recycling bin
[ultimate-faqs include_category=’google-penalty’]Locations
google-stars-5from 20 Reviews on Google. Digital Meal scored: 5/5
  • Brendan Tan

    Meng was very approachable and responded to all of my queries in a timely manner. Highly recommend Digital Meal!

  • Segals Osborne Park

    The team at Digital meal are helpful, friendly and very professional ! They have been able to create a website that is both functional, and looks great. Highly recommended

  • Ankita Makkad

    Working with Meng, Cale and the full Digital Meal team is an absolute breeze.
    Extensive knowledge of Seo and Google ads, best in Perth.

  • Tom Godden
    Godden Projects

    Digital Meal provided excellent, efficient service with sound website design advice and technical expertise to match. Highly recommend to anyone looking for new website construction, or improvements to existing including SEO optimisation. Congratulations to the team for a successful and desirable business model; making life easy for the non-tech savvy!

  • David McCay
    Davik Security

    Digital Meal have provided exceptional service in building the website for Davik Security. Awesome team and very easy to work with - highly recommended!

  • Richard Wu

    Meng was extremely knowledgeable about all things Google Analytics, Google Tag Manager, e-mail automation, Facebook ads and web design. When we encountered a sticking point, he made it an objective to diagnose and resolve the issue within 12 hours - with a turnkey solution that was immediately plug and play.... read more

  • Liquor Barons Connolly

    Digital Meal helped to create our e-commerce website with precision and expertise. The team is well equipped with up to date knowledge and the response time to any queries was always fast. We will be continuing to work with Digital Meal to maintain our e-commerce platform and will definitely engage... read more

  • Scott Shorter
    Scott Shorter

    Meng is an excellent SEO/AdWords/Conversion rate specialist who I would recommend to anyone that needs help in those areas!

  • Mitchell Kelly
    Pathfinder Alliance

    Meng and Cale are top notch operators in web design and digital marketing, highly recommended.

  • Lena Garina

    The level and agility of service is impressive