So your site isn’t getting the search or conversion traffic you feel it should be. Or maybe you’re getting a new site off the ground, and you’re just not sure how to tweak things to bring people to your door. That’s what a site audit is for. Our SEO experts will review your entire site to make sure that everything works properly, is arranged correctly and is compatible with what search engines and their traffic want to see.

We comb through a site the way a search engine would, looking at it through the eyes of Google or Bing as we optimise it. That leaves you with a site fully tuned and ready to vault ahead of the less prepared competition in the search rankings.

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How does a site audit help?

A site audit looks for a lot of different things, but we can break them down into some basic categories:

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The first is the HTML code. This is the coding language that your various web pages are made up of. Some aspects of your page, such as metadata and internal links, can drag your SEO value down if they are not configured the right way. The speed at which your site loads for visitors is also a crucial factor in search engine rank, so we’ll check for tweaks and fixes in that area.

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We also identify and correct any penalties you may have from the search engine. For example, Google may hand out penalties when your site falls afoul of their webmaster guidelines. This is not always intentional; many businesses are suffering from having unknowingly contracted with an unethical SEO company in the past, or you may even be experiencing the effects of an attack from a competitor or a breach by hackers.

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Your content also needs a going-over. Search engines want to see substantial content that is informative and useful to users. We can also identify issues with keywords, such as multiple pages that are targeting redundant keyword traffic. Are you a locally-focused business? If so, we’ll also check factors that are specific to local search ranking like your business listings and what you need to stay ahead of your direct competitors in the area.

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Finally, we examine various off-page ranking factors that can affect your SEO performance. Things like links in from other sites, reviews, and mentions on social media. While these are factors that you can’t directly control, we can provide consultation on how to best handle them.

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