ANALYSING THE BEHAVIOUR OF CUSTOMERS ON YOUR WEBSITE
Web analytics aren’t a new invention and have been around about as long as the internet itself. However, their importance has never been more pronounced than it is today. As more and more businesses grow their web presences, competition for customers online is at an all-time high. Web analytics can give you a deeper understanding of how your customers behave while visiting your brand’s website so that you can make adjustments as needed.
Back when web analytics first gained popularity, they provided little more information than the number of visitors to a particular page on your website. These days, with analytics products like Google Analytics and Adobe Analytics, you can go much deeper in your investigations, finding out how customers are finding your site, which pages they are visiting, how long they are spending on each page, what links they are clicking on, and more importantly – which pages are driving sales.
IDENTIFYING WHAT IS MOST IMPORTANT
If all of that data sounds like a lot to sift through, you’re absolutely right. If you don’t know what you are doing, you could spend hours viewing the results of your web analytics and still have no clue what it all means. That’s what we’re here for; our digital marketing experts know exactly how to sift through the mountains of data to find what is truly important. We’ll tidy up the data for you and present it in a format that is easy for you to understand, giving you more time to focus on the core aspects of running your company.
Once we have analysed your data, we can then make customised recommendations as to how to improve your site to make it easier for users to navigate and encourage them to stay on your site longer, solidifying your brand in their minds. We are highly experienced in this area and can help your business maximise returns from your website in terms of acquiring new leads as well as nurturing existing ones.
The sooner you get in touch with us, the sooner your business could be reaping the benefits of a search engine and user experience optimised website. Our team will be happy to answer all of your questions about our web analytics and other SEO services before we get started. Reach out to us today to schedule a free consultation to learn more about how we can help your business.
- Christina JohnstoneG Force Printing
Meng and the team at Digital Meal are fantastic. From our first meeting we could tell their attitude and approach to SEO was different to any other SEO company we'd dealt with or spoken to and they haven't disappointed. We've quickly seen positive changes not only to rankings and the... read more
- Richard Wu
Meng was extremely knowledgeable about all things Google Analytics, Google Tag Manager, e-mail automation, Facebook ads and web design. When we encountered a sticking point, he made it an objective to diagnose and resolve the issue within 12 hours - with a turnkey solution that was immediately plug and play.... read more
- Tom GoddenGodden Projects
Digital Meal provided excellent, efficient service with sound website design advice and technical expertise to match. Highly recommend to anyone looking for new website construction, or improvements to existing including SEO optimisation. Congratulations to the team for a successful and desirable business model; making life easy for the non-tech savvy!
- Segals Osborne Park
The team at Digital meal are helpful, friendly and very professional ! They have been able to create a website that is both functional, and looks great. Highly recommended
- Begum HamiltonSafeguard Insurance Solutions
Digital Meal are very easy to deal with. Meng has put a lot of detail into all aspects of our SEO and we are starting to see positive results. We are glad to have left our SEO to the experts! Would highly recommend!
- Scott ShorterScott Shorter
Meng is an excellent SEO/AdWords/Conversion rate specialist who I would recommend to anyone that needs help in those areas!
- Liquor Barons Connolly
Digital Meal helped to create our e-commerce website with precision and expertise. The team is well equipped with up to date knowledge and the response time to any queries was always fast. We will be continuing to work with Digital Meal to maintain our e-commerce platform and will definitely engage... read more
- Mitchell KellyPathfinder Alliance
Meng and Cale are top notch operators in web design and digital marketing, highly recommended.
- Lena GarinaSatterley
The level and agility of service is impressive
- Mystic Clue
Meng, Cale and Issac have been of great help with setting up and aiding with the seo and various other things for Mystic Clue. Would highly recommend if you need any help with seo and web design. Thanks for everything and for more to come!