ANALYSING THE BEHAVIOUR OF CUSTOMERS ON YOUR WEBSITE
Web analytics aren’t a new invention and have been around about as long as the internet itself. However, their importance has never been more pronounced than it is today. As more and more businesses grow their web presences, competition for customers online is at an all-time high. Web analytics can give you a deeper understanding of how your customers behave while visiting your brand’s website so that you can make adjustments as needed.
Back when web analytics first gained popularity, they provided little more information than the number of visitors to a particular page on your website. These days, with analytics products like Google Analytics and Adobe Analytics, you can go much deeper in your investigations, finding out how customers are finding your site, which pages they are visiting, how long they are spending on each page, what links they are clicking on, and more importantly – which pages are driving sales.
IDENTIFYING WHAT IS MOST IMPORTANT
If all of that data sounds like a lot to sift through, you’re absolutely right. If you don’t know what you are doing, you could spend hours viewing the results of your web analytics and still have no clue what it all means. That’s what we’re here for; our digital marketing experts know exactly how to sift through the mountains of data to find what is truly important. We’ll tidy up the data for you and present it in a format that is easy for you to understand, giving you more time to focus on the core aspects of running your company.
Once we have analysed your data, we can then make customised recommendations as to how to improve your site to make it easier for users to navigate and encourage them to stay on your site longer, solidifying your brand in their minds. We are highly experienced in this area and can help your business maximise returns from your website in terms of acquiring new leads as well as nurturing existing ones.
The sooner you get in touch with us, the sooner your business could be reaping the benefits of a search engine and user experience optimised website. Our team will be happy to answer all of your questions about our web analytics and other SEO services before we get started. Reach out to us today to schedule a free consultation to learn more about how we can help your business.