Instagram is a photo and video sharing platform, allowing users to edit and upload images and video content. They can then share their content on other social media platforms as well as Instagram, which in turn can gain them more followers.
Around 95 million photos and videos are shared on Instagram every day. This is why it is essential to create advertising content that stands out. It’s useful to hire someone who understands how the platform works and how to use it to target your prospective customers. Here at Digital Meal, we have an in-depth understanding of Instagram and its users.
HOW PAID ADVERTISING WORKS ON INSTAGRAM
Instagram allows you to purchase three types of advertising:
- Photo ads (single pictures)
- Video ads of up to 60 seconds in length
- Carousel Ads (multiple pictures)
Instagram ads can be targeted by specific demographics including age, gender and interests. However, as Instagram is owned by Facebook, it does have access to more information about users so ads can be targeted more specifically if necessary.
Only 20 percent or less of your ad can be worded, otherwise it will be rejected from Instagram as it is a visual platform.
Paid ads allow you to choose what action you want to encourage people to take. These include:
- Clicking through to your website
- Taking specific actions on your website
- Encouraging users to install and engage with your mobile app
- Creating brand awareness either locally or en masse.
At Digital Meal, we have our fingers right on the pulse of all the latest trends in social media marketing. We are highly experienced at creating eye-catching, attention-grabbing campaigns guaranteed to create brand awareness and engage your target audience.
If you want to tap into the vast potential that Instagram holds for your business, contact us for a FREE quote, and start your journey into effective Instagram advertising.