Active Games & Entertainment Logo

Active Games & Entertainment

SEO + AdWords

Company Background

Active Games & Entertainment are a family owned and run business, providing activity hire for events and parties. From bouncy castle & giant waterslides to Zorb Balls & Dunk Tanks. They cater for big holidays, kid’s parties, and even corporate events!

Marketing Health

Active Games approached our agency looking for a bump in traffic and an increase in their rank in Google search results. We were elated to help them with SEO and Google AdWords to cover a holistic search strategy.

TL;DRTOO LONG; DIDN'T READ

56%

Growth

in organic traffic

74%

Targeting Keywords

ranking on the first page of Google

4x

Average ROAS

For Google Ads

Our Game Plan

We carefully curated a holistic Search Engine Marketing plan by:

Conducting Extensive Keyword Research

Non-branded, long tail keywords & more

Optimised Web Page Title Tags

Improving Google search rankings and organic traffic

Custom Backlinking Program

Increasing site authority

Improved Shopping Experience

Through a new Site Architecture

What We Achieved:

By partnering with Digital Meal, Active Games has improved its position in the market. With organic traffic alone, we have seen a 56% increase in site traffic as well as a 77% increase in organic leads year on year! 

Through our keyword research, we also managed to rank on the first page of google for 74% of our targeted keywords, an incredible result.

Our holistic approach to Search Engine Marketing included Conversion Rate Optimisation. We improved the site’s UX and Active Games were able to boost their conversion rate by over 55%!

Search Ads were utilised as a part of the strategy to completely dominate search results pages, with an impressive Click Through Rate of over 10% for non branded search ads.

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Whether it's over email, phone, zoom or a cup of coffee. If you're looking for more customers then we're here to help!

If you'd like to see what else we can do for your business, check out our other case studies.