Active Games & Entertainment
SEO + AdWords
Active Games & Entertainment are a family owned and run business, providing activity hire for events and parties. From bouncy castle & giant waterslides to Zorb Balls & Dunk Tanks. They cater for big holidays, kid’s parties, and even corporate events!
Active Games approached our agency looking for a bump in traffic and an increase in their rank in Google search results. We were elated to help them with SEO and Google AdWords to cover a holistic search strategy.
TL;DRTOO LONG; DIDN'T READ
Growthin organic traffic
Targeting Keywordsranking on the first page of Google
Average ROASFor Google Ads
Our Game Plan
We carefully curated a holistic Search Engine Marketing plan by:
Conducting Extensive Keyword Research
Non-branded, long tail keywords & more
Optimised Web Page Title Tags
Improving Google search rankings and organic traffic
Custom Backlinking Program
Increasing site authority
Improved Shopping Experience
Through a new Site Architecture
What We Achieved:
By partnering with Digital Meal, Active Games has improved its position in the market. With organic traffic alone, we have seen a 56% increase in site traffic as well as a 77% increase in organic leads year on year!
Through our keyword research, we also managed to rank on the first page of google for 74% of our targeted keywords, an incredible result.
Our holistic approach to Search Engine Marketing included Conversion Rate Optimisation. We improved the site’s UX and Active Games were able to boost their conversion rate by over 55%!
Search Ads were utilised as a part of the strategy to completely dominate search results pages, with an impressive Click Through Rate of over 10% for non branded search ads.