What is an SEO strategy? An SEO strategy is a guideline or plan, usually long term, in which SEO is mapped out in steps to improve organic visibility, by increasing your all-important key phrases and boosting organic search traffic. With the right SEO strategy in place, a business can expect an increase in both users […]
The word “Design” seems to permeate every facet of owning a business these days. We hear high end brands like Apple espouse the benefits of employing design thinking at seemingly every keynote, but what is it and more importantly, is it something you need to be employing for your business? The answer is most likely, […]
The most up to date and comprehensive infographic on SEO that’s relevant up to 2018 (and beyond). There’s something for everyone, from beginner SEO favourites (duplicate content, anyone?) to advanced and technical SEO terms (Javascript rendering, Schema markup, etc.). […]
What are Google fonts? Google fonts is a library of over 800 free open source designer web fonts that can easily be added to any website. All these fonts are safely cached by Google, meaning they only need to be loaded once, therefore reducing the load times required when viewing a site utilising Google fonts. […]
Web accessibility has become increasingly important as the web begins to grow and more and more people use it in their everyday lives. Making sure your website is accessible to everyone will not only mean you open the door to a wider range of users but will also go towards helping make the web accessible […]
Voice search is providing both opportunity and change to the SEO landscape. This is because how you speak and how you type are different. With voice search becoming more popular every day, including daily usage by 55 percent of teens and 41 percent of adults, how can you optimise your keyword strategy? Why is voice […]
In October 2015, this Bloomberg article let the world know about Google RankBrain; an artificial intelligence system that Google had begun using to compile the most relevant search results for its users. Here we take a look at how RankBrain works, and what it means for content creators when it comes to SEO. WHAT IS RANKBRAIN? RankBrain […]
HTML is a coding language used to power almost every single website out there on the World Wide Web. You may not know this, but you interact with HTML and HTML elements every time you browse the internet. Websites like Facebook, Instagram, Ebay, Google, Amazon, Twitter, AFL and more all use HTML as their main […]
It’s something we’ve all been waiting for ever since the rollout of Penguin 3.0 in October of 2014. Google’s Penguin Algorithm, which is aimed at demoting sites with bad link profiles using spammy link building techniques, was first introduced in 2012 and changed the landscape of what it meant to be a “white hat link […]
If you’ve heard about the WordPress content management system, you’ve probably heard about WordPress plugins. And you might be thinking to yourself, “What on earth are plugins and why do I need them?” WORDPRESS PLUGINS? The WordPress codex describes plugins simply as the following: Plugins are ways to extend and add to the functionality that […]
In 2014, Google announced on its Webmaster Blog that it would be using HTTPS as a ranking factor in response to user demands for increased online security. This means that if you want to rank as highly as possible in Google searches, you really should be moving your website from HTTP to HTTPS. Here we […]
If you’ve got a website that isn’t mobile friendly, this is exactly what potential customers are saying. Why would they waste time struggling with your website on their mobile when your competitors website is so easy to use? Simple answer: They won’t. BUT WHAT I’M OFFERING IS BETTER! I’m sure it is. I’m sure your […]
