SEO Perth

A SERP — or Search Engine Results Page — is what a user sees once they’ve submitted their query to the search engine.

It contains a list of websites relevant to their search — including both organic results and paid advertisements. This is where we want to see your website following your work on SEO.

Meta tags include important information that helps search engines categorise your website in their search results. The most important are page titles and the meta description tag.

These are also visible in the search results. Well written title tags and meta descriptions on your website landing pages can therefore increase click-through rates.

Search engine optimisation (SEO) refers to activities you (or an agency) do to increase organic visibility and get you more website traffic from search engines.

They focus on getting your website a higher ranking in the search engine results for relevant keywords and generating a positive return on investment. An SEO strategy with a solid foundation will help you scale up your business, generating more leads & increasing local business.

In the early days of SEO, it wasn’t unusual to see people using unethical strategies to increase their SERP position.

These violate Google’s terms — and you should avoid them at all costs. Black hat SEO techniques include:

• Paying for backlinks to increase your backlink profile,
• Keyword stuffing in website content (using the same keyword too much on one page),
• Using invisible text in your website content to trick the search engine.

Digital Meal recommend only using white hat SEO techniques & services to ensure your website won’t be penalized by Google.

Although low-cost SEO packages exist, it’s important to remember you get what you pay for.

As SEO & search engine marketing are unregulated industries, it’s possible for anyone to set up and call themselves an expert. It’s important you verify the credentials of anyone before you hand over the cash — but cheap packages should be one of your red flags as they usually involve black hat SEO techniques.

Inbound links are those your website receives from other relevant websites. Internal links are those you include, linking to other individual pages of your own website.

Both are important – so don’t neglect inbound links when creating a new piece of content.

It’s important to set realistic, achievable and clear goals to help you on your SEO journey. A good place to start is your website traffic flow.

How much traffic are you currently getting from organic search and how much would you like to see it increase by?

After six months of consistent marketing efforts, you should expect to be seeing some return on your investment and some of your key performance indicators being reached.

Your website might not be ranked #1 on page 1 of Google search results by this point — but if you’re seeing increased relevant traffic and sales from organic search, it’s working.

Make sure the keywords appear in the page title tags, the URL and the meta description. You should also use them in the first paragraph of your content — and a few times throughout your page content.

Don’t overdo it however. Google recommends your website pages and landing pages use relevant/engaging content and are written for a human audience, not for the Google search bots. This means too many keywords (keyword stuffing) can hurt your organic rankings. Just use enough keywords in your content to let Google know what the page is about and let your excellent content to do the rest.

There are pros and cons associated with both SEO and PPC and as a business owner it’s important to know the difference.

Short term – PPC/AdWords is the best way to go and one of the easy ways to get quicker results.

If you’re looking at a long term strategy, then SEO is a must-have investment!

If you want to learn SEO for your business, there are many great places to start.

Start with some of the popular SEO blogs — such as Moz and Search Engine Journal — to learn from the best in the industry.

On-page SEO are the activities you carry out on your own webpages to boost your search engine rankings and create an SEO friendly site.

It includes things like:

• Choosing an SEO-friendly URL.
• Keyword placement.
• Optimising your images.
• Reducing page load times.
• The quality of the content and the content length found on the page.
• Indexable Sitemap

The best SEO strategies start with a thorough understanding of the audience. Who is your ideal customer? What are their biggest problems and challenges? What keeps them awake at night?

Get inside your audience’s mind to figure out what they’re looking for when they use Google.

There are many other popular techniques to include in your strategy:

• Keyword research,
• Creating high-quality content,
• On-Page SEO,
• Increasing site speed,
• Link building,
• Optimising images,
• Creating a mobile-friendly website.

The key is to focus on “white hat” techniques and avoid “black hat” techniques that may harm your organic rankings.

If your website puts search engine users at risk, this could put you on Google’s blacklist. This includes:

• Websites that contain malware,
• Websites with suspected phishing scams,
• Illegal content,
• Buying or selling backlinks.

If your website isn’t ranking, don’t despair. There are a few possible explanations, such as:

• There’s a lot of competition for your keywords,
• You’ve chosen the wrong keywords,
• You’re missing a piece of the SEO puzzle,
• You haven’t given it long enough.

The good news is you can work through all of them and identify the ranking factor(s) that is stopping you from getting the results you desire.

It’s natural for your rankings to fluctuate slightly. The search rankings are constantly changing as the websites around you work on their SEO (either intentionally or unintentionally).

These natural variations should reduce as your page ranking gets closer to the top.

Absolutely! Whether you are located in Perth, Melbourne, Sydney, Brisbane, Canberra, Adelaide, or any other city in Australia; our team of local SEO specialists can help you get the organic visibility you need in your local market.

No reputable SEO company will provide a warranty on search position. Rankings are changing all the time — and vary according to a location (especially when focusing on Local SEO).
Besides, there are more important metrics to consider. What really matters to your business — search position or an SEO friendly site that generates more traffic, increased sales and lasting results?

Yes. One of the most important elements of SEO is to stay on top of algorithm changes.

Google updates its search engine algorithm several times per year. While they do not usually make the details public, we know how to interpret what they mean for our clients and how to best update your SEO strategy. This means algorithm updates won’t affect your SEO campaign objectives.

Each SEO company has its own method of communicating results to their clients. You may be assigned an account manager, have one point of contact or communicate with the project team directly.

At Digital Meal, you will be able to communicate with the SEO specialist working on your website as a direct point of contact and get honest answers for any questions you may have.

Whilst keywords are a key component and play an important role in SEO marketing, the ultimate goal is organic growth, local visibility, user interaction and leads (or sales) to help scale up your business.

For this reason, we don’t focus on “choosing a certain number of keywords”, but rather on “how much more traffic and leads you’d like?”

Only a highly out of touch SEO agency would charge their clients based on a “number of keywords” basis.

A successful SEO campaign & marketing strategy should give you the following measurable results:

• More website traffic from organic search.
• A higher conversion rate from website visitors.
• A better position on relevant SERPs (search engine result pages).
• More high-quality backlinks.
• Increased revenue.
• Greater Local Exposure
• A Competitive Advantage

After you sign up, our Perth SEO team will begin the research phase of the SEO campaign. As part of your personalised quote, the timeline, list of actionable tasks and campaign objectives will be outlined so you know exactly what we’re doing with your SEO marketing strategy.

From there we will work on improving your search visibility, user interaction & domain authority by building quality links back to your website from relevant websites, improving the technical performance of your on-page SEO, providing user experience recommendations and increasing your local visibility.

Every month our clients receive a detailed report showcasing data and statistics of how their organic traffic is improving. Utilising popular analytics data tools (like Google Analytics), these monthly reports will explain and present the data in an easy to understand format, allowing us to make informed decisions and providing recommendations on any areas that require improvement. This method of transparent reporting allows you to keep up to date with the results of your SEO marketing strategy.

Most SEO agencies require you to sign a contract. However, at Digital Meal we don’t have any lock-in contracts for our clients.

Here at Digital Meal, what we guarantee is an increase in valuable organic traffic that increases visitor engagement and generates more business over the medium to long term.
Due to the nature of SEO services, it’s impossible to guarantee first-page #1 keyword results in the major search engine’s.
And you should be extremely wary of any SEO company that makes promises like this.

We like to think so!
With many years experience, a big part of what makes us SEO experts is that we believe in data-based testing. This means that any strategies, page optimisation or technical performance recommendations we make for your SEO campaign have already been backtested by us to ensure a positive return. With a heavy focus on white hat SEO, we work with our clients to develop a long term SEO strategy that guarantees results, turning your website into a lead generating machine!
We also don’t need to resort to cheap tricks like buying exact match domains to rank.

Not at all! Here at Digital Meal we are a full-service digital marketing agency. This means we not only do we do SEO, but we also manage Adwords (Google Ads) campaigns, run social media marketing campaigns, as well as branding and graphic design.

Whilst we have never claimed to be the best Perth SEO company, we definitely claim to be the best SEO agency for our clients!
Our SEO campaigns have never failed to deliver positive ROI, with certainty in delivering improved organic traffic and revenue.
With many years experience in SEO, we like to consider our team of SEO agents quiet achievers, the ones that do the work that’s necessary to get our clients the results they need – besides, anyone that needs to tell everyone they are “the best” have something to prove.
Our results speak for themselves – there’s no parades, magic tricks and fanservice, just pure SEO 🥇