Perth SEO Experts
What is SEO?
SEO, short for Search Engine Optimisation, is the method of ‘optimising’ your site so that you can be visible in search engines like Google, Bing, and Yahoo to rank for keywords and keyphrases which will bring you valuable visitors. SEO is known as generating ‘organic‘ sometimes referred to as ‘free’ traffic – as unlike Adwords/PPC, you don’t pay for visitors to go to your website from the Search Engine Results Page (SERPs).
Why Do I Need SEO?
SEO is a part of SEM – that is, Search Engine Marketing. Just like traditional marketing, the aim with SEO is to generate business, the only difference is SEO is a long(er) term process. Unlike traditional marketing where you pay to place your ad in a newspaper (or yellow pages, radio, tv, busbacks, etc.), with SEO you are playing the long game – valuable and essentially ‘free’ traffic that increases your ROI over time when done right.
Optimise Your Keywords, Market Your Brand
The big buzzword in SEO which everyone throws around is Rankings. Too many agencies throw around the promise of a #1 Keyword Ranking guarantee before knowing anything about your business, your website, or even your industry. That’s a recipe for disaster. The purpose of SEO is to rank your website for non branded search terms to supplement your brand marketing strategy so that you get the right type of visitors which will lead to qualified leads/sales.
Digital Meal offers you indepth keyword research, planning, and implementation to rank you for the keywords that will get you the visitors you want, not a whole bunch of meaningless #1 keywords that will lead to unqualified leads and hurt your branding in the long run.
Here at Digital Meal, we quote your SEO on based competitiveness of your business in your particular industry, not on the number of keywords. We only care about one thing – to boost your visibility for online growth and strengthen your brand – not to rank #1 for 1000 low value keywords.
I’ve been burned by “SEO Agencies” Before
Just like in every industry, there are always shady professionals that will try and scam you for a quick buck. SEO has proven value and is definitely a must-have in your overall digital marketing strategy, but there are some out there that are impatient and want to take the ‘easy route’.
Unfortunately, if not done right, the ‘microwave approach’ (known as black hat SEO) can sometimes land you with a penalty. A penalty is the aftereffect of having Google’s ever changing algorithm penalizing your website for not following their guidelines. In some cases where an agency lands a site with a manual penalty due to shady tactics, it can take a very long and expensive journey to try and get back into Google’s good graces. Meanwhile, with no visibility in search engines, you’ve just lost [insert an enormous number] of lost traffic and, you guessed it – lost sales.
Digital Meal can help businesses that have been burned by bad SEO practices and slapped with a penalty, as well as having our own No Penalty Guarantee. Our SEO quotes are always customised to YOUR business, not a generic run-of-the-mill contract.
If you want to get started and have Digital Meal explain how you can reach more people, get more visitors and generate sales from SEO – Contact us today!