SEO Perth

Whilst we have never claimed to be the best Perth SEO company, we definitely claim to provide the best services for all our clients!
Our campaigns have never failed to deliver positive ROI, with certainty in delivering improved organic traffic and revenue.
With many years experience, we like to consider our team quiet achievers, the ones that do the work that’s necessary to get our clients the results they need – besides, anyone that needs to tell everyone they are “the best” have something to prove.
Our results speak for themselves – there’s no parades, magic tricks and fanservice, just pure SEO 🥇

A SERP — or Search Engine Results Page — is what a user sees once they’ve submitted their query to the search engine, such as Google or Bing.

It contains a list of websites relevant to their search — including both organic results and paid advertisements. This is where we want to see your website after implementing SEO strategies.

Meta tags include important information that helps search engines such as Google and Bing categorise your business website in their search results. The most important are page titles and the meta description tag.

These are also visible in the search results. Well written title tags and meta descriptions on your website landing pages can therefore increase click-through rates.

Search engine optimisation (SEO) refers to activities you (or a company) do to increase organic visibility and get you more website traffic from search results such as Google or Bing.

They focus on getting your website a higher ranking in the search results for relevant keywords and generating a positive return on investment for your business. Online marketing strategies with a solid foundation will help you scale up your business, generating more leads & increasing business.

In the early days of SEO, it wasn’t unusual to see people using unethical strategies to increase their position in the search results.

These violate the terms set by Google — and you should avoid them at all costs. Black hat SEO techniques include:

• Paying for backlinks to increase your backlink profile,
• Keyword stuffing in website content (using the same keyword too much on one page),
• Using invisible text in your website content to trick the search engine.

Digital Meal recommend only using white hat SEO services & optimisation techniques to ensure your website won’t be penalized by Google.

So how much does SEO cost? Although low-cost SEO services and packages exist, it’s important to remember you get what you pay for.

As SEO & search engine marketing are unregulated industries, it’s possible for anyone to set up and call themselves SEO experts. It’s important you verify the credentials of any company before you hand over the cash — but cheap packages should be one of your red flags as they usually involve black hat techniques.

Inbound links are those your website receives from other relevant websites. Internal links are those you include on your website, linking to other individual pages of your own website.

Both are important – so don’t neglect inbound links when creating a new piece of content.

It’s important to set realistic, achievable and clear goals to help you on your SEO journey. A good place to start is your website traffic flow.

How much traffic are you currently getting from organic search and how much would you like to see it increase by?

Many people ask how long does SEO take before you start to see results? After six months of consistent marketing efforts, you should expect to be seeing some return on your investment and some of your key performance indicators being reached.

Your website might not be ranked #1 on the first page of Google search results by this point — but if you’re seeing increased relevant traffic and sales from organic search, your SEO service is working.

Make sure the keywords appear in the page title tags, the URL and the meta description. You should also use them in the first paragraph of your content — and a few times throughout your page content.

Don’t overdo it however. Google recommends your website pages and landing pages use relevant/engaging content and are written for a human audience, not for the Google search bots. This means too many keywords (keyword stuffing) can hurt your organic rankings in search engines such as Google and Bing. Just use enough keywords in your content to let Google know what product or service the page is about and let your excellent content to do the rest.

There are pros and cons associated with both SEO (search engine optimisation) and PPC and as a business owner it’s important to know the difference.

Short term – PPC/AdWords such as Google Ads is the best way to go and one of the easy ways to get quicker results.

If you’re looking at a long term strategy, then SEO is a must-have investment!

If you want to learn SEO for your business, there are many great places to start.

Start with some of the popular SEO blogs — such as Moz and Search Engine Journal — to learn from the best in the industry.

On-page SEO are the activities you carry out on your own webpages to boost your search rankings and create an SEO friendly site.

It includes things like:

• Choosing an SEO-friendly URL.
• Keyword placement.
• Optimising your images.
• Reducing page load times.
• The quality of the content and the content length found on the page.
• Indexable Sitemap
• Technical SEO optimisations

The best SEO strategies start with a thorough understanding of the audience. Who is your ideal customer? What are their biggest problems and challenges? What keeps them awake at night? Why would they be searching for your product or service?

Get inside your audience’s mind to figure out what they’re looking for when they use Google.

There are many other popular techniques to include in your strategy:

• Keyword research,
• Creating high-quality content,
• On-Page,
• Increasing site speed,
• Link building,
• Optimising images,
• Creating a mobile-friendly website.

The key is to focus on “white hat” SEO techniques and avoid “black hat” SEO techniques that may harm your organic rankings.

If your website puts search users at risk, this could put you on Google’s blacklist. This includes:

• Websites that contain malware,
• Websites with suspected phishing scams,
• Illegal content,
• Buying or selling backlinks.

If your website isn’t ranking, don’t despair. There are a few possible explanations, such as:

• There’s a lot of competition for your keywords,
• You’ve chosen the wrong keywords,
• You’re missing a piece of the SEO puzzle,
• You haven’t given it long enough.

The good news is you can work through all of them and identify the ranking factor(s) that is stopping you from getting the results you desire.

It’s natural for your rankings to fluctuate slightly. The search rankings in engines such as Google and Bing are constantly changing as the websites around you work on their SEO (either intentionally or unintentionally).

These natural variations should reduce as your page ranking gets closer to the top.

Absolutely! Local SEO services are a great way to reach an audience nearby your business. Whether you are located in Perth, Melbourne, Sydney, Brisbane, Canberra, Adelaide, or any other city in Australia; contact our team of local SEO specialists can help you get the organic visibility you need in your market.

No reputable marketing company will provide a warranty on search position. Google rankings are changing all the time — and vary according to location (especially when focusing on Local SEO).

Besides, there are more important metrics to consider. What really matters to your business — Google search position or an SEO friendly site that generates more traffic, increased sales and lasting results?

Yes. One of the most important elements of SEO is to stay on top of Google algorithm changes.

Google updates its algorithm several times per year. While Google do not usually make the details public, we know how to interpret what they mean for our clients and how to best update your strategy. This means Google algorithm updates won’t affect your SEO campaign objectives.

Each online marketing company has its own method of communicating results to their clients. You may be assigned an account manager, have one point of contact or communicate with the SEO project team directly.

At Digital Meal, you will be able to communicate with the specialists working on your website or marketing strategy as a direct point of contact and get honest answers for any questions you may have.

Whilst keywords are a key component and play an important role in SEO marketing, the ultimate goal is organic growth, visibility, user interaction and leads (or sales) to help scale up your business and your online presence.

For this reason, we don’t focus on “choosing a certain number of keywords”, but rather on “how much more traffic and leads you’d like?”

Only a highly out of touch company would charge their clients based on a “number of keywords” basis.

A successful SEO campaign & online marketing strategy should give businesses the following measurable results:

• More website traffic from organic search.
• A higher conversion rate from website visitors.
• A better position on relevant SERPs (search engine result pages).
• More high-quality backlinks.
• Increased revenue.
• Greater Local Exposure
• A Competitive Advantage
• A higher Domain Authority Score

After you sign up, our team of specialists will begin the research phase of the campaign. As part of your personalised quote, the timeline, list of actionable tasks and campaign objectives will be outlined so you know exactly what we’re doing with your online marketing strategy.

From there we will work on improving your search visibility, user interaction & domain authority through in-depth keyword research, building quality links back to your website from relevant websites through a link building strategy, improving the technical performance of your on page SEO, providing user experience recommendations and increasing your visibility.

Every month our clients receive a detailed report showcasing data and statistics of how their organic traffic & site SEO is improving. Utilising popular analytics data tools (like Google Analytics), these monthly reports will explain and present the data in an easy to understand format, allowing us to make informed decisions and providing recommendations on any areas that require improvement. This method of transparent reporting allows you to keep up to date with the results of your marketing strategy.

Most marketing agencies require you to sign contracts or lock in contracts. However at Digital Meal, we don’t have any lock-in contracts for our clients.

Here at Digital Meal, what we guarantee is an increase in valuable organic traffic that increases visitor engagement and generates more business over the medium to long term.
Due to the nature of SEO services, it’s impossible to guarantee first-page #1 keyword results in the major search engines.
And you should be extremely wary of any company that makes promises like this.

We like to think so!
With many years experience, a big part of what makes us SEO experts is that we believe in data-based testing. This means that any strategies, page optimisation or technical SEO performance recommendations we make for your SEO campaign have already been backtested by us to ensure a positive return. With a heavy focus on white hat proven SEO services, we work with our clients to develop a long term SEO strategy that guarantees results from your online marketing, turning your website into a lead generating machine!
We also don’t need to resort to cheap tricks like buying exact match domains to rank.

Not at all! Here at Digital Meal we are a full-service online marketing agency. This means we not only do we provide a high quality SEO service, but we also manage Adwords (Google Ads) campaigns, provide Google my business optimisation services, run social media marketing campaigns, as well as branding and graphic design.