Google AdWords Management Perth

So, what is AdWords? Googleโ€™s own advertising service, AdWords is a Pay Per Click (PPC) campaign that allows users and businesses to pay for instant visibility online in Google’s search engine.

Unlike SEO where your clicks are free, with a Google Ads campaign you pay each time someone clicks on one of your AdWords ads to take them to your website (pay per click).

Digital Meal is a fully qualified Perth AdWords management agency that is focused on delivering qualified traffic without blowing out your online marketing budget spend. If you’re looking for an AdWords agency that offers the best Perth Google ad management on the market, then look no further. For all your Google AdWords management requirements, contact Digital Meal and see how your business can benefit from high-quality AdWord management and ads focused on generating a positive return on investment (ROI).

Click below if youโ€™d like to find out more about our remarketing services

Remarketing

Floating Google Adwords logo

GOOGLE PARTNER

Being a Google Partner means Digital Meal are certified AdWords experts, as recognised by Google in creating and managing Google AdWords campaigns. We are focused on generating positive ROI Google Ads campaigns for your business, and provide insight and comprehensive reporting for responsible budgeting. If an AdWords campaign isnโ€™t generating your business leads, you will be the first to know.

A Results-Driven Google AdWords Management Agency in Perth

Google AdWords can be a daunting concept for any business โ€“ paying $X dollars every time someone clicks one of your ads linking to your website. Thatโ€™s why the best Google Ads management agencies follow conversion-based management of PPC accounts.

When your business is paying per click, itโ€™s important to make sure that every click on one of your adsย matters. A well managed AdWords account should be delivering a positive ROI, tailored to your business objectives. This is where AdWords Management comes in.

Google AdWords gives you the option of running ads through two networks: Search Network & Display Network.

Google Partner badge for adwords management

Google Ads have two massive networks in the digital space:

Four magnifying glasses searching for something

Search Network

The Google Search Network (GSN) allows advertisers to place their ads at the top of the SERPs (search engine results pages), to be seen by users searching for particular keywords. Search advertising is perfect for a business that has great content/products/services, but doesn’t have the authority yet to rank for those pages organically. Conversely, itโ€™s also for businesses that are already ranking for a highly ranked, top converting page that can benefit from being found twice on the first page of Google’s search results. You pay each time someone clicks on one of your ads.

Four PC monitors connected to each other to represent the Google Display Network

Display Network

The Google Display Network (GDN) is a network of websites that allows you to place banners on their website. Display advertising is best used by a business trying to raise awareness for their brand, as well as remarketing, to have banners target people that have already been to your site and give them a visual incentive/reminder to visit again.

Video Ads

Is Google AdWords Right For You?

Is your business looking for Google AdWords Management or digital marketing services in Perth? Contact qualified Google AdWords management experts Digital Meal and find out how we can help create a Google AdWords campaign that gets your business the results it deserves.

Adwords FAQs

SEO (Search Engine Optimisation) is all about getting organic visitors to your website, whilst Google Ads is about generating paid traffic.
SEO is a slower process, whereas with Google Ads you can immediately bid your way to the top of Google Search Results (if you have the budget to do so).

Google Ads is a platform that works as an auction house for bidding on keywords. The competitiveness of the keyword and how relevant it is for your business affects how much you pay to bid on that search term. This also affects how well you will perform for that particular keyword.

The price of management is dependent on your monthly budget spend, our Google Ads Management charges start from $400 plus GST per month for a typical $2,000 monthly Adwords campaign.

Advantages: Fast, reliable, and gives the option for advanced targeting based on interests, demographics, and flexibility.
Disadvantages: Paid traffic will only ever appear when you have the budget to support it, and if something goes wrong you need to deal with Google Ad support which is… horrible to say the least.

Display ads are for banner advertising, which is a great way to remarket to users by showing your creative banners to people that have been to your website.
Video Ads uses YouTube to advertise your own YouTube-hosted video to users on the platform.
Shopping Ads is only for E-Commerce websites that want to advertise their products to shoppers online.

This depends on the W’s of targeting: Who, What, When, and Where.
As part of our AdWords Management strategy, we will present forecasts for what your reach, clicks, and conversions are based on existing data.
That way, we can calculate what the ideal budget to maximise your ROI will be in any given Monty,.

This all depends on how much you want to pay, or “bid” on any given keyword.
Keep in mind that Google will have an allowance of 20% for any given keyword, meaning that if you were to put a Maximum Bid of $1 on a keyword, Google will spend up to $1.20 for that keyword each time clicks on it.

CPC is Cost Per Click, whilst CPM stands for Cost Per Milli (Cost per 1000 impressions). The difference is that a CPC bid incurs a cost anytime someone clicks on your ad, whilst with CPM bidding, you pay every time a thousand impressions of your ad appears.

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