GOOGLE ADWORDS MANAGEMENT
So, what is Adwords? Google’s own advertising service, AdWords is a Pay Per Click (PPC) service that allows users and businesses to pay for instant visibility online.
Unlike SEO, where your clicks are free, with Adwords you pay each time someone clicks on your ad to take them to your website. Adwords have two massive networks in the digital space:
The Google Search Network (GSN) allows advertisers to place their ads at the top of the SERPs, to be seen by users searching for particular keywords. Search advertising is perfect for businesses that have great content/products/services, but don’t have the authority yet to rank for those pages organically. Conversely, it’s also for businesses that are already ranking for a highly ranked, top converting page that can benefit from being found twice on the first page of Google. You pay each time someone clicks on your ad.
The Google Display Network (GDN) is a network of websites that allows you to place banners on their website. Display advertising is best used for businesses trying to raise awareness for their brand, as well as Remarketing, to have banners follow people that have already been to your site and give them a visual incentive/reminder to visit again. The Display Network also includes Video advertising.
Being a Google Partner means Digital Meal are certified professionals, as recognised by Google in creating and managing Adwords Campaigns. We are focused on generating positive ROI campaigns for your business, and provide insight and comprehensive reporting for responsible budgeting. If a campaign isn’t generating you leads, you will be the first to know.