Google AdWords Management Perth

So, what is AdWords and how does it generate more sales for your business?

Google’s own advertising service AdWords, is a Pay Per Click (PPC) platform that allows users and businesses to pay for instant visibility online in Google’s search results. A Google ads campaign is perfect for businesses who want to drive more traffic directly to their website and find high quality leads and sales.

Unlike SEO where clicks through to your website are free, with a Google Ads campaign you pay a fee each time someone clicks on one of your Google AdWords ads to take them to your web site (pay per click).

Floating Google Adwords logo

Google Adwords Perth Agency

Digital Meal is a fully qualified Perth AdWords management agency that creates campaigns for clients that are focused on delivering traffic without blowing out your online marketing ad spend.

We work alongside clients to setup campaigns that target a specific audience and utilize thorough keyword research, generating high quality leads with a low cost per lead. For as long as your Google Ads campaign is running, our team will be there to provide campaign optimisation recommendations and data driven budget updates to ensure your ads campaign is running at maximum performance.

As a team of online marketing and Google ads experts based in Perth Western Australia, we know the process to manage and fine tune a Google ads advertising campaign for maximum performance, ensuring more potential leads and customers.

If you’re looking for an Google AdWords management agency that offers the best Perth Google ad management in the industry, then look no further than Perth based advertising agency Digital Meal in Western Australia.

For all your Google AdWords management, strategy and Google ads campaign requirements, contact Perth digital marketing agency Digital Meal. See how we can help your business benefit from high-quality AdWords management with an ads PPC campaign strategy focused on generating a positive return on investment (ROI), low cost per lead and increased conversion rate.

Click below if you’d like to find out more about our remarketing services to target previous users who have visited your website.

Remarketing

GOOGLE PARTNER

Being a Google Partner means digital marketing company Digital Meal are certified AdWords experts in the industry, as recognised by Google in creating and managing Google AdWords campaigns.

As a Google Partner, our team is focused on generating positive ROI Google Ads campaigns for your business and providing insight and comprehensive reporting for responsible budgeting. Armed with these reports, our advertising team make the necessary additions and optimisations to your advertising campaigns to ensure maximum performance and greater brand awareness. If a Google AdWords campaign isn’t generating your business leads and increasing sales, you will be the first to know.

Google Partner badge for adwords management

A Results-Driven Google AdWords Perth Agency

Google AdWords can be a daunting concept for any business – paying $X dollars every time someone clicks one of your ads linking to a page on your website. That’s why the best Perth Google Ads management companies follow conversion-based management of PPC accounts.

When your business is using Google Adwords and is paying per click (PPC), it’s important to make sure that every click on one of your ads matters. A well setup & managed Google AdWords account should generate a positive ROI (return on investment) and be tailored to your businesses marketing objectives. This is where an account manager and Google AdWords Management services come in. With effectively setup and managed campaigns, your business will love the influx of traffic, leads and potential clients Google ads can bring.

Google AdWords gives you the option of running ads through two networks: Search Network & Display Network.

Google Ads have two massive networks in the digital space:

Four magnifying glasses searching for something

Google Search Network

The Google Search Network (GSN) allows businesses and advertisers to place their ads online at the top of the Google SERPs (search engine results pages), to be seen by users searching for a particular keyword or search terms. Search advertising is perfect for an Australian business that has great content/products/services, but don’t have the authority yet to rank for those landing pages organically.

Conversely it’s also for a business, agency or companies that are already ranking for a highly ranked, top converting landing page that can benefit from being found twice on the first page of Google search results. Google ads works by charging a fee each time someone clicks on one of your ads (PPC).

Four PC monitors connected to each other to represent the Google Display Network

Google Display Network

The Google Display Network (GDN) is a network of web sites that allows you to place banners on their website. Display advertising is best used by a business trying to raise brand awareness for their company, as well as remarketing. With remarketing, your banners can be used to target people or a specific audience that have already been to your businesses web site and give them a visual incentive/reminder to visit again.

Video Ads

Expert Google Ads Management in Perth, Western Australia

Is your business looking for Google Ads Management for your Google ads campaign or do you require digital marketing services in Perth? Is your current advertising campaign not generating leads and not bringing customers to your website?

Get in touch with the team of qualified Google AdWords management experts at Digital Meal to manage your Google ads account. Find out how we can help create a Google AdWords campaign that gets your business the results it deserves.

Google Ads Perth

As an Australian full service marketing agency in Perth, Digital Meal provide a wide range of online advertising services across Australia. These services include search engine optimisation (SEO), social media advertising (Facebook advertising, Instgram etc), web design, branding and more. Get in touch with our team of SEO, marketing and ads experts to learn more.

We look forward to helping you achieve online success.

Adwords FAQs

CPC is Cost Per Click, whilst CPM stands for Cost Per Milli (Cost per 1000 impressions). The difference is that a cost per click bid incurs a cost anytime someone clicks on your ad, whilst with CPM bidding, you pay every time a thousand impressions of your ad appears.

This all depends on how much you want to pay, or “bid” on any given keyword.

Keep in mind that Google will have an allowance of 20% for any given search term, meaning that if you were to put a Maximum Bid of $1, Google will spend up to $1.20 each time somebody clicks on it.

This depends on the W’s of targeting: Who, What, When, and Where.

As part of our AdWords Management strategy, we will present forecasts for what your reach, clicks, and conversions are based on existing data.

That way, we can calculate what the ideal budget to maximise your ROI will be in any given month.

Display ads are for banner advertising, which is a great way to remarket to users by showing your creative banners to people that have been to your website.
Video Ads uses YouTube to advertise your own YouTube-hosted video to users on the platform.
Shopping Ads is only for E-Commerce websites that want to advertise their products to customers online.

Advantages: Fast, reliable, and gives the option for advanced audience targeting based on interests, demographics, and flexibility.

Disadvantages: Paid traffic will only ever appear when you have the budget to support it, and if something goes wrong you need to deal with Google Ad support which is… horrible to say the least.

The price of management is dependent on your monthly budget spend. Our Google Ads Management charges a flat $1,000 management fee with no upfront cost!

Google Ads is a platform that works as an auction house for bidding on keywords. The competitiveness of the keyword and how relevant it is for your business affects how much you pay to bid on that search term. This also affects how well you will perform for that particular keyword.

SEO (Search Engine Optimisation) is all about getting organic visitors to your website, whilst Google Ads is about generating paid traffic.
SEO is a slower process, whereas with Google Ads you can immediately bid your way to the top of Google Search Results (if you have the budget to do so).

There are pros and cons associated with both SEO (search engine optimisation) and PPC and as a business owner it’s important to know the difference.

Short term – PPC/AdWords such as Google Ads is the best way to go and one of the easy ways to get quicker results.

If you’re looking at a long term strategy, then SEO is a must-have investment!

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