Melbourne SEO Agency – Expert Services
What is SEO?
SEO, short for Search Engine Optimisation, is the method of ‘optimising’ your site so that you can be visible in search engines like Google, Bing, and Yahoo to rank for keywords and keyphrases which will bring you valuable visitors.
SEO marketing is known as generating ‘organic‘ sometimes referred to as ‘free’ traffic – as unlike Adwords/PPC, you don’t pay for visitors to go to your website from the Search Engine Results Page (SERPs).
Why do I need SEO services?
Search Engine Optimization is a part of SEM – that is, Search Engine Marketing. Just like traditional marketing, the aim with SEO is to generate & increase business, the only difference is Search Engine Optimisation is a long(er) term process.
Unlike traditional marketing where you pay to place your ad in a newspaper (for example), with an SEO campaign you are playing the long game – valuable and essentially ‘free’ traffic that will increase your ROI over time when done right.
Real SEO results, no lock-in contracts
The big buzzword in Search Engine Optimization which all Melbourne search engine optimization (SEO) companies (and pesky SEO ‘consultants’) throw around is Rankings.
The fact is, too many Melbourne SEO companies throw around the promise of a #1 Keyword Rankings guarantee before knowing anything about your business, your website, or even your industry.
That’s a recipe for disaster and we highly recommend staying away from digital marketing agencies that push #1 keyword rankings.
The purpose of Search Engine Optimisation is to rank your website for non branded search terms to supplement your brand marketing strategy so that you increase online traffic and get the right type of customer to your website which will lead to qualified leads & conversions (sales).
Here at Digital Meal, our approach to SEO is a little different. We quote your SEO services & SEO strategy based off your Return On Investment, not on the number of keywords or #1 rankings.
We only care about one thing for our clients – to boost your visibility for online growth, improve your online presence and generate revenue – not to rank #1 at the top of search engines for low value keywords.
A Digital Meal SEO strategy offers you indepth keyword research, planning, implementation, technical & content recommendations, analytics and reports to rank you for the keywords that will get you the visitors you want, not a whole bunch of meaningless #1 rankings that will lead to unqualified leads, zero conversion and hurt your branding in the long run. By building an SEO strategy like this, we work to improve your online presence, increase your website authority and in turn, generate you more revenue.
Get the rankings that actually matter to your business and achieve the results you deserve.
I want an actual Melbourne SEO specialist
Just like in every industry, there are always shady professionals and companies that will try and scam you for a quick buck.
SEO has proven value and is definitely a must-have in your overall digital marketing strategy, but there are some SEO companies out there that are impatient and want to take the ‘easy route’ for quick rankings.
Unfortunately if not done right, the ‘microwave approach’ (known as black hat SEO) can sometimes land you with a penalty. A penalty is the aftereffect of having Google’s ever changing algorithm penalizing your website for not following their guidelines. It’s vital your website never receives one of these penalties.
In some cases where an SEO agency lands a site with a manual penalty due to shady tactics, what can follow is a very long and expensive process to try and get back into the good graces of Google and other search engines. Meanwhile, with no online presence in search engines, you’ve just lost [insert an enormous number] of lost traffic and, you guessed it – lost sales. We highly recommend no matter what Melbourne SEO company you choose for your business, you ensure they don’t do any of these bad practices.
SEO expert Digital Meal can help Australian businesses that have been burned by bad Search Engine Optimisation practices and slapped with a penalty, as well as having our own No Penalty Guarantee. Benefit from an SEO company with years of experience that works on building a long term SEO strategy to improve and generate you business.
Our SEO strategy & quotes are always customised to YOUR business, not a generic run-of-the-mill contract.
SEO services we provide (but not limited to)
- Keyword Research
- Keyword Rank Tracking
- Google Penalty Recovery
- Link Building
- Local SEO (Google My Business)
- SEO Consulting
- SEO Site Audit
- Website Analytics
Looking for SEO in Melbourne? If you want to grow your organic traffic, increase your online presence, achieve the results you deserve and have the Digital Meal team explain how you can reach more people, get more visitors and generate sales from Search Engine Optimisation – Contact us today!
Get the results you deserve, achieve your goals and rank for keywords that actually matter to your business.
SEO Melbourne FAQs
Not at all! Here at Digital Meal we are a full-service digital marketing agency. This means we not only do we do SEO, but we also manage Adwords (Google Ads) campaigns, run social media marketing campaigns, as well as branding and graphic design. Contact us to find out more or get a quote!
Here at Digital Meal, what we guarantee to our clients is an SEO strategy that ensures you’ll experience an increase in valuable organic traffic that generates more business, not just a bunch of worthless #1 keyword rankings.
Due to the nature of SEO services, it’s impossible to guarantee #1 keyword results or rankings.
And we highly recommend you be extremely wary of Melbourne SEO companies that make promises like this.
Most Melbourne SEO agencies require their clients to sign a contract.
However, at Digital Meal we don’t have any lock-in contracts for our clients.
After you sign up, we will begin the research phase of the SEO campaign. As part of your personalised SEO strategy and quote, the timeline and list of actionable tasks will be outlined so you know exactly what we’re doing and what our process is. Armed with this information, our clients will know each step we take when building their SEO campaign.
A successful SEO campaign should give you the following results:
- More website traffic from organic search.
- Achieve a higher conversion rate.
- A better position on relevant SERPs in search engines.
- More high-quality backlinks.
- Increased revenue.
- Better Website Authority.
Whilst keywords are a key component of SEO, the ultimate goal is organic growth and conversion of leads (sales).
For this reason, we don’t focus on “choosing a certain number of keywords” for our clients, but rather on “how much more online traffic and leads you’d like?”
Only a highly out of touch SEO agency would quote their clients based on a “number of keywords” basis.
Each Melbourne SEO agency has its own method of communicating results to the client. You may be assigned an account manager – or you may communicate with the project team directly.
At Digital Meal, you will be able to communicate directly with the SEO team working on your website and benefit from their experience.
Yes. One of the most critical elements of any quality SEO strategy is to stay on top of algorithm changes.
Google updates its search engine algorithm several times per year. While they do not usually make the details public, we know how to interpret what they mean for our clients.
No reputable SEO agency or SEO company will provide a warranty on search position.
Rankings are changing all the time — and vary according to location (especially when focusing on Local SEO).
Besides, there are more important metrics to consider. What really matters to your business — search position or online traffic and an increase in sales?
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