Canberra SEO Agency – Expert Services
What is SEO?
SEO, short for Search Engine Optimisation, is the method of ‘optimising’ your site so that you can be visible in search engines like Google, Bing, and Yahoo to rank for keywords and keyphrases which will bring you valuable visitors.
SEO is known as generating ‘organic‘ sometimes referred to as ‘free’ traffic – as unlike Adwords/PPC, you don’t pay for visitors to go to your website from the Search Engine Results Page (SERPs).
Why do I need SEO services?
Search Engine Optimization is a part of SEM – that is, Search Engine Marketing. Just like traditional marketing, the aim with SEO is to generate business, the only difference is Search Engine Optimisation is a long(er) term process.
Unlike traditional marketing where you pay to place your ad in a newspaper (for example), with SEO you are playing the long game – valuable and essentially ‘free’ traffic that increases your ROI over time when done right.
Real SEO results, no lock-in contracts
The big buzzword in Search Engine Optimisation which all Canberra SEO companies (and pesky SEO ‘consultants’) throws around is Rankings.
The fact is, too many Canberra agencies throw around the promise of a #1 Keyword Ranking guarantee before knowing anything about your business, your website, or even your industry.
That’s a recipe for disaster.
The purpose of Search Engine Optimisation is to rank your website for non branded search terms to supplement your brand marketing strategy so that you get the right type of visitors which will lead to qualified leads/sales.
Digital Meal offers you indepth keyword research, planning, and implementation to rank you for the keywords that will get you the visitors you want, not a whole bunch of meaningless #1 keywords that will lead to unqualified leads and hurt your branding in the long run.
Here at Digital Meal, we quote your SEO services on based off your Return On Investment, not on the number of keywords.
We only care about one thing – to boost your visibility for online growth and generate revenue – not to rank #1 for low value keywords.
I want an actual Canberra SEO specialist
Just like in every industry, there are always shady professionals that will try and scam you for a quick buck.
SEO has proven value and is definitely a must-have in your overall digital marketing strategy, but there are some out there that are impatient and want to take the ‘easy route’.
Unfortunately, if not done right, the ‘microwave approach’ (known as black hat SEO) can sometimes land you with a penalty.
A penalty is the aftereffect of having Google’s ever changing algorithm penalizing your website for not following their guidelines.
In some cases where an agency lands a site with a manual penalty due to shady tactics, it can take a very long and expensive journey to try and get back into Google’s good graces. Meanwhile, with no visibility in search engines, you’ve just lost [insert an enormous number] of lost traffic and, you guessed it – lost sales.
Digital Meal can help Australian businesses that have been burned by bad Search Engine Optimisation practices and slapped with a penalty, as well as having our own No Penalty Guarantee.
Our SEO quotes are always customised to YOUR business, not a generic run-of-the-mill contract.
SEO services we provide (but not limited to)
- Keyword Research
- Keyword Rank Tracking
- Google Penalty Recovery
- Link Building
- Local SEO (Google My Business)
- SEO Consulting
- SEO Site Audit
- Website Analytics
If you want to grow your organic traffic and have Digital Meal explain how you can reach more people, get more visitors and generate sales from Search Engine Optimisation – Contact us today!
Here at Digital Meal, what we guarantee is an increase in valuable organic traffic that generates more business.
Due to the nature of SEO services, it’s impossible to guarantee first-page #1 keyword results in the major search engine’s.
And you should be extremely wary of any SEO company that makes promises like this.
Most SEO agencies require you to sign a contract. However, at Digital Meal we don’t have any lock-in contracts.
After you sign up, we will begin the research phase of the SEO campaign. As part of your personalised quote, the timeline and list of actionable tasks will be outlined so you know exactly what we’re doing with your SEO marketing strategy.
A successful SEO campaign & marketing strategy should give you the following results:
- More website traffic from organic search.
- A higher conversion rate.
- A better position on relevant SERPs.
- More high-quality backlinks.
- Increased revenue.
- Greater Local Exposure
Whilst keywords are a key proponent of SEO marketing, the ultimate goal is organic growth and leads (or sales).
For this reason, we don’t focus on “choosing a certain number of keywords”, but rather on “how much more traffic and leads you’d like?”
Only a highly out of touch SEO agency would charge based on a “number of keywords” basis.
Each SEO company has its own method of communicating results to the client. You may be assigned an account manager – or you may communicate with the project team directly.
At Digital Meal, you will be able to communicate directly with the SEO specialist working on your website.
Yes. One of the most critical elements of SEO is to stay on top of algorithm changes.
Google updates its search engine algorithm several times per year. While they do not usually make the details public, we know how to interpret what they mean for our clients and how to best update your SEO strategy.
No reputable SEO company will provide a warranty on search position. Rankings are changing all the time — and vary according to a location (especially when focusing on Local SEO).
Besides, there are more important metrics to consider. What really matters to your business — search position or traffic and increased sales?