Name: SEO Newcastle
Brand: Digital Meal
SKU: SEO-Newcastle
Rating: 5 (25 reviews)

Question 1

🗝 How many keywords can I choose as the campaign focus?

Meng Lin · Accepted Answer

Whilst keywords are a key component of SEO, the ultimate goal is organic growth and conversion of leads (sales).

For this reason, we don’t focus on “choosing a certain number of keywords” for our clients, but rather on “how much more online traffic and leads you’d like?”

Only a highly out of touch SEO agency would quote their clients based on a “number of keywords” basis.

Question 2

🗓 What will be the process after I sign up?

Meng Lin · Accepted Answer

After you sign up, we will begin the research phase of the SEO campaign.
As part of your personalised quote, the timeline and list of actionable tasks will be outlined so you know exactly what we’re doing.

Question 3

📊 What sort of results can be expected out of the SEO campaign?

Meng Lin · Accepted Answer

A successful SEO campaign should give you the following results:

Increase in website traffic from organic search.
A higher conversion rate.
A better position on relevant SERPs.
More high-quality backlinks.
Increased revenue.
Local Adelaide Exposure

Question 4

🔝 Will my website take the top position on Google and do you provide a warranty?

Meng Lin · Accepted Answer

No reputable SEO agency or SEO company will provide a warranty on search position. Rankings are changing all the time — and vary according to location (especially when focusing on Local SEO). Besides, there are more important metrics to consider. What really matters to your business — search position or online traffic and an increase in sales?

Question 5

🐼 Is your work in-line with the latest Google algorithm updates? 🐧

Meng Lin · Accepted Answer

Yes. One of the most critical elements of any quality SEO strategy is to stay on top of algorithm changes.

Google updates its search engine algorithm several times per year. While they do not usually make the details public, we know how to interpret what they mean for our clients.

Question 6

What is a SERP?

Meng Lin · Accepted Answer

A SERP — or Search Engine Results Page — is what a user sees once they’ve submitted their query to the search engine, such as Google or Bing.

It contains a list of websites relevant to their search — including both organic results and paid advertisements. This is where we want to see your website after implementing proven SEO strategies.

Question 7

What is Search Engine Optimisation or SEO?

Meng Lin · Accepted Answer

Search engine optimisation (SEO) refers to activities you (or a company) do to increase organic visibility and get you more website traffic from search results such as Google or Bing.

They focus on getting your website a higher ranking in the search results for relevant keywords and generating a positive return on investment for your business. Online marketing strategies with a solid foundation will help you scale up your business, generating more leads & increasing business.

Question 8

What is blackhat SEO?

Meng Lin · Accepted Answer

In the early days of SEO, it wasn’t unusual to see people using unethical strategies to increase their position in the search results. These violate the terms set by Google — and you should avoid them at all costs. Black hat SEO techniques include:

Paying for backlinks to increase your backlink profile,
Keyword stuffing in website content (using the same keyword too much on one page),
Using invisible text in your website content to trick the search engine.

Digital Meal recommend only using white hat SEO services & optimisation techniques to ensure your website won’t be penalized by Google.

Question 9

What’s up with cheap SEO packages?

Meng Lin · Accepted Answer

So how much does SEO cost? SEO prices differ and although low-cost SEO services and packages exist, it’s important to remember you get what you pay for.

As SEO & search engine marketing are unregulated industries, it’s possible for anyone to set up and call themselves experts. It’s important you verify the credentials of any company before you hand over the cash — but cheap packages should be one of your red flags as they usually involve black hat techniques.

Question 10

What’s the difference between internal and inbound links?

Meng Lin · Accepted Answer

Inbound links are those your website receives from other relevant websites. Internal links are those you include on your website, linking to other individual pages of your own website.

Both are important – so don’t neglect inbound links when creating a new piece of content.

Question 11

What's a good goal to set for your SEO?

Meng Lin · Accepted Answer

It's important to set realistic, achievable and clear goals to help you on your SEO journey. A good place to start is your website traffic flow.

How much traffic are you currently getting from organic search and how much would you like to see it increase by?

Question 12

What should I expect after investing money and time for six months?

Meng Lin · Accepted Answer

Many people ask how long does SEO take before you start to see results? After six months of consistent marketing efforts, you should expect to be seeing some return on your investment and some of your key performance indicators being reached.

Your website might not be ranked #1 on the first page of Google search results by this point — but if you’re seeing increased relevant traffic and sales from organic search, your SEO service is working.

Question 13

Where do I put my keywords?

Meng Lin · Accepted Answer

Make sure the keywords appear in the page title tags, the URL and the meta description. You should also use them in the first paragraph of your content — and a few times throughout your page content.

Don’t overdo it however. Google recommends your website pages and landing pages use relevant/engaging content and are written for a human audience, not for the Google search bots. This means too many keywords can hurt your organic rankings in search engines such as Google and Bing. Just use enough keywords in your content to let Google know what product or service the page is about and let your excellent content to do the rest.

Question 14

Where can I study Search Engine Optimisation?

Meng Lin · Accepted Answer

If you want to learn SEO for your business, there are many great places to start. Start with some of the popular SEO blogs — such as Moz and Search Engine Journal — to learn from the best in the industry.

Question 15

What is on-page search engine optimisation?

Meng Lin · Accepted Answer

On-page SEO are the activities you carry out on your own webpages to boost your search rankings and create an SEO friendly site. It includes things like:

Choosing an SEO-friendly URL.
Keyword placement.
Optimising your images.
Reducing page load times.
The quality of the content and the content length found on the page.
Indexable Sitemap
Technical SEO optimisations

Question 16

Where do I start my Search Engine Optimisation strategy?

Meng Lin · Accepted Answer

The best SEO strategies start with a thorough understanding of the audience. Who is your ideal customer? What are their biggest problems and challenges? What keeps them awake at night? Why would they be searching for your product or service?

Get inside your audience’s mind to figure out what they’re looking for when they use Google.

Question 17

Which search engine optimisation techniques are popular?

Meng Lin · Accepted Answer

There are many other popular techniques to include in your strategy:

The key is to focus on "white hat" SEO techniques and avoid "black hat" SEO techniques that may harm your organic rankings.

Question 18

What Will Put Me on Google’s Blacklist?

Meng Lin · Accepted Answer

If your website puts search users at risk, this could put you on Google's blacklist. This includes:

Websites that contain malware,
Websites with suspected phishing scams,
Illegal content,
Buying or selling backlinks.

Question 19

Why won’t my website rank?

Meng Lin · Accepted Answer

If your website isn't ranking, don't despair. There are a few possible explanations, such as:

There's a lot of competition for your keywords,
You've chosen the wrong keywords,
You're missing a piece of the SEO puzzle,
You haven't given it long enough.

The good news is you can work through all of them and identify the ranking factor(s) that is stopping you from getting the results you desire.

Question 20

Why do my Google rankings fluctuate?

Meng Lin · Accepted Answer

It’s natural for your rankings to fluctuate slightly. The search rankings in engines such as Google and Bing are constantly changing as the websites around you work on their SEO (either intentionally or unintentionally).

These natural variations should reduce as your page ranking gets closer to the top.

Question 21

🌏 Do You Provide Local Search Engine Optimisation Services?

Meng Lin · Accepted Answer

Absolutely! Local SEO services are a great way to reach an audience nearby your business. Whether you are located in Perth, Melbourne, Sydney, Brisbane, Canberra, Adelaide, or any other city in Australia; contact our team of local SEO specialists who can help you get the organic visibility you need in your local area.

Question 22

🧐 Are Digital Meal Search Engine Optimisation Experts?

Meng Lin · Accepted Answer

We like to think so!
With many years experience, a big part of what makes us SEO experts is that we believe in data-based testing. This means that any strategies, page optimisation or technical SEO performance recommendations we make for your SEO campaign have already been backtested by us to ensure a positive return. With a heavy focus on white hat proven SEO services, we work with our clients to develop a long term SEO strategy that guarantees results from your online marketing, turning your website into a lead generating machine!
We also don’t need to resort to cheap tricks like buying exact match domains to rank.

Question 23

🔎 Are you only an SEO Agency?

Meng Lin · Accepted Answer

Not at all! Here at Digital Meal we are a full-service online marketing agency. This means we not only do we provide a high quality SEO service, but we also manage Adwords (Google Ads) campaigns, provide local SEO services, run social media marketing campaigns, as well as web design.

Question 24

🥇 Is Digital Meal the best SEO Company in Newcastle?

Meng Lin · Accepted Answer

Whilst we have never claimed to be the best Newcastle SEO company, we definitely claim to be the best SEO agency for our clients!
Our SEO campaigns have never failed to deliver positive ROI, with certainty in delivering improved organic traffic and revenue.
We like to consider ourselves quiet achievers, the ones that do the work that’s necessary to get you the results you need – besides, anyone that needs to tell everyone they are “the best” have something to prove.
Our results speak for themselves – there’s no parades and fanservice, just pure SEO 🥇

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