What is a Responsive Website?
A responsive website is a website that has been built so that it is easily usable on small devices such as mobiles and tablets, making it “mobile friendly”. A responsive website changes the way the site layout is constructed on each device, restructuring it to fit any mobile or tablet device. This allows it to be easily navigated through, making it a pleasant experience for visitors and one they won’t soon forget.
A mobile ready website also helps to improve your SEO and Google rankings. Google themselves have stated mobile friendly websites are prioritised in their search rankings. This means not only does using a mobile friendly website open your business up to a huge range of mobile users, it helps boost your ratings in the major search engines!
WHY DO I NEED A MOBILE FRIENDLY WEBSITE?
Having a responsive website increases your website’s exposure.
The majority of audiences access websites using a mobile or tablet instead of a desktop. No-one wants to struggle to read text or battle to contact you on a website that does not fit a mobile device. Often visitors who find websites that aren’t mobile friendly will end up just leaving and finding another site that is. This is a lost enquiry or sale all because your text was unreadable on a mobile.
RESPONSIVE SOUNDS LIKE SOMETHING I NEED!
In this day and age, it is highly recommended that your website works on all devices, from desktop to tablets to mobiles. With a majority of users accessing the internet through their mobile devices, not having this functionality means your website is not reaching the audience it could be and you are losing potential customers because of it.
The rest of the world is going mobile, why aren’t you?