SEO, short for Search Engine Optimisation, is the method of ‘optimising’ your site so that you can be visible in online search engines like Google, Bing, and Yahoo to rank for keywords and keyphrases which will bring you valuable visitors and increase your website traffic.
Search engine optimisation (SEO) is known as generating ‘organic‘ sometimes referred to as ‘free’ traffic – as unlike Adwords/PPC, you don’t pay for visitors to go to your website from the Search Engine Results Page (SERPs). As Sydney SEO experts, Digital Meal specialise in providing SEO campaigns tailored to your goals that follow the best SEO practices & process, in a time frame that works for you.
Why do I need Sydney SEO services?
Is your business not benefiting from SEO? Is your current SEO strategy not providing the results you expect each month? Do you want to increase your website traffic and online revenue?
Search Engine Optimization is a part of SEM – that is, Search Engine Marketing. Just like traditional marketing, the aim with an SEO strategy is to generate business, the only difference is Search Engine Optimisation is a long(er) term process.
Unlike traditional marketing where you pay to place your ad in a newspaper (for example), with SEO you are playing the long game – valuable and essentially ‘free’ traffic that increases your ROI over time when done right.
Real SEO results, no lock-in contracts
The big buzzword in Search Engine Optimisation which all SEO companies in Sydney (and pesky SEO ‘consultants’) throw around to their clients is Rankings.
The fact is, too many Sydney SEO companies throw around the promise of a #1 Keyword Rankings guarantee before knowing anything about your business or company, your website, or even your industry.
That’s a recipe for disaster.
The purpose of Search Engine Optimization (SEO) is to rank your website & content in online search engines for non branded search terms to supplement your brand marketing strategy so that you get the right type of visitors which will lead to quality leads/sales.
A Digital Meal SEO campaign offers you indepth keyword research, planning, technical recommendations and implementation to rank you for the keywords that will get you the visitors you want, not a whole bunch of meaningless #1 keywords in search engines that will lead to unqualified leads and hurt your branding in the long run. We also ensure when building your SEO strategy, that the best practices & techniques are always used so your company or business won’t ever be hit by a penalty.
When building your SEO strategy, here at Digital Meal we quote your SEO service based off your Return On Investment, not on the number of keywords or website rankings in search engines.
The team at Digital Meal only care about one thing – to boost your visibility for online growth and increase revenue – not to rank #1 for low value keywords in Google rankings.
I want an actual Sydney SEO specialist
Just like in every industry, there are always shady Sydney SEO professionals that will try and scam you for a quick buck.
SEO has proven value and is definitely a must-have in your overall digital marketing strategy, but there are some Sydney SEO companies out there that are impatient and want to take the ‘easy route’ instead of implementing a process for the long term.
Unfortunately, if not done right, the ‘microwave approach’ (known as black hat SEO) can sometimes land you with a penalty. A penalty is the aftereffect of having Google’s ever changing algorithm penalizing your website for not following their guidelines. In some cases where a Sydney SEO agency lands a site with a manual penalty due to shady SEO techniques, it can take a very long and expensive journey to try and get back into Google’s good graces.
Meanwhile, with no visibility in search engines, you’ve just lost [insert an enormous number] of lost traffic, your online presence and, you guessed it – lost sales. And all you’ve got to show for it are a few non-important rankings in online search engines. Doesn’t sound worth it, does it?
SEO experts Digital Meal can help Sydney business owners that have been burned by bad Search Engine Optimisation practices and slapped with a penalty, as well as having our own No Penalty Guarantee.
Benefit from our years of experience and increase your online presence. Our digital marketing strategies always follow the best SEO practices & process by building quality links through organic link building, on page optimisation of your content, technical audits, analytics, content recommendations and indepth reports every month. Our digital marketing strategies also take the time to focus on local SEO, so you generate more business & clients in your local area.
Our SEO strategy & quotes are always customised to YOUR business & YOUR goals, not a generic run-of-the-mill contract. Reach your goals in a time frame that works for you and benefit from an SEO agency with years of experience.
Our SEO strategy & quotes are always customised to YOUR business, not a generic run-of-the-mill contract.
SEO services we provide (but not limited to)
- Keyword Research
- Keyword Rank Tracking
- Google Penalty Recovery
- Link Building
- Local SEO (Google My Business)
- SEO Consulting
- SEO Site Audit
- Website Analytics
Looking for SEO in Sydney? If you want to increase your organic traffic, achieve relevant online rankings, reach your goals, grow your business and have the Digital Meal SEO team explain how you can get more visitors and increase sales from Search Engine Optimisation – Contact us today!
Sydney SEO FAQs
Here at Digital Meal, what we guarantee is an increase in valuable organic traffic that generates more business.
Due to the nature of SEO services, it’s impossible to guarantee #1 keyword results.
And you should be extremely wary of any SEO company that make promises like this.
Most Sydney SEO companies or agencies require you to sign a contract. However, at Digital Meal we don’t have any lock-in contracts.
After you sign up, we will begin the research phase of the SEO campaign. As part of your personalised quote, the timeline and list of actionable tasks will be outlined so you know exactly what we’re doing.
A successful SEO campaign should achieve:
- More website traffic from organic search.
- Local Exposure
- A higher conversion rate.
- A better position on relevant SERPs.
- More high-quality backlinks.
- Increased revenue.
- Achieve your goals
Whilst keywords are a key proponent of SEO, the ultimate goal of an SEO strategy is organic growth and leads (or sales).
For this reason, our SEO strategies don’t focus on “choosing a certain number of keywords” for our clients, but rather on “how much more traffic and leads you’d like?”
Only a highly out of touch agency would charge based on a “number of keywords” basis.
Each Sydney SEO company or team has its own method of communicating results to the client. You may be assigned an account manager – or you may communicate with the project team directly.
At Digital Meal, you will be able to communicate directly with the SEO specialist or team working on your website.
No reputable SEO agency will provide a warranty on search position rankings. Rankings are changing all the time — and vary according to location (especially when focusing on Local SEO).
Besides, there are more important metrics to consider. What really matters to your business — online search rankings or traffic and increased sales?
Definitely! As part of our SEO audit, we comb through a site the way a search engine would, looking at it through the eyes of Google or Bing as we optimise it.
That leaves you with a site fully tuned and ready to vault ahead of the less prepared competition in the search rankings.
We even provide a free SEO audit to get you started!
Google Analytics, or any web analytics platform for that matter, is invaluable for SEO and marketing in general.
At Digital Meal, we use web analytics to help find pain points in organic traffic, as well as monitoring and improving current website performance. Using real life data to help businesses maximise their traffic and conversions.