In creating content for your website, one of your first steps is likely figuring out the keywords you plan to target. Keywords are essentially the search terms that users would likely type into a search engine when looking for information. Once you have selected your target keywords, you need to ensure that they are incorporated naturally throughout your content to help users find what they are looking for. Keyword rank tracking can help you identify where your site is performing well and where it needs improvement.

Not all keywords are the same

Although search engines are formulated to take into account keyword variations, like adding โ€œ-sโ€ or โ€œ-ingโ€ to the end of a term, that doesnโ€™t mean that you shouldnโ€™t target multiple keyword variations on the same page. Some keywords have greater competition than others, making it more difficult for you to get your page to the top of the list.

a magnifying glass looking down on a floating key word
four isometric key words, three of them with crosses but one with a tick to represent the right keyword


Our SEO experts can help you identify the best keywords to target with your website content, blog posts and more. We can help you figure out what your customers are searching for online so that you know how to reach them more effectively. Weโ€™ll also analyse the keywords that are currently trending to see if there are any ways that your organisation can capitalise on that. Finally, weโ€™ll help you keep track of how your site is performing in relation to your target keywords.


We have the facilities in place to track your keyword rank in real-time, and weโ€™ll share the results of our investigations with you. Our expert insight will enable you to make adjustments to your content as needed to make it easier for prospective customers to find. Over time, we can optimise your content to bring in as many customers as possible through organic search so that you donโ€™t have to pay for costly advertising and other paid promotion methods

little strawberry men that are researching an isometric key alongside a floating word. Literally doing "keyword research". If you don't find this funny then I'm sorry but I can't help you.
a key labelled "word" that's about to enter a lock labelled "organic traffic". This is godlike design.


We recognise that every business is different, which is why we tailor our approach to your unique needs. Our process starts with getting to know you and your business, as well as your current customers, target audience and the industry overall. This enables us to make customised recommendations that are unique to your goals and requirements.

We welcome you to get in touch with us to learn more about our keyword rank tracking and other SEO services. Reach out today to get started.

SEO Rank Tracking FAQs

If your website isn’t ranking, don’t despair. There are a few possible explanations, such as:

  • There’s a lot of competition for your keywords,
  • You’ve chosen the wrong keywords,
  • You’re missing a piece of the SEO puzzle,
  • You haven’t given it long enough.

The good news is you can work through all of them and identify the ranking factor(s) that is stopping you from getting the results you desire.

Itโ€™s natural for your rankings to fluctuate slightly. The search rankings in engines such as Google and Bing are constantly changing as the websites around you work on their SEO (either intentionally or unintentionally).

These natural variations should reduce as your page ranking gets closer to the top.

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