KEYWORD RESEARCH DONE RIGHT
Keywords are the way that people find your business online. Potential customers use search engines to find what they want and they describe what they want using search terms. Being among the top results for the terms that relate to your products and services translates into much more business.
Whether it’s a classic search engine like Google or Bing, or the voice assistants tied to them like Siri and Google Assistant, or even the search functions of social media accounts, people nearly always start their business search online. You need to let these search engines know that your business is one of the best results to present to searchers when they’re out looking for the things you provide.
SO HOW DOES THAT HAPPEN?
We do that by identifying keywords you should be targeting. Not just individual words, but the phrases that are most likely to be used by people looking for the things you sell.
This is where it gets tricky, however. It’s necessary to get inside the head of potential customers and figure out how they would search for you. But we also have to consider market saturation, or the number of competitors already targeting those keywords and how effectively they’re doing it.
KEYWORD RESEARCH IS INVALUABLE
Keyword research is one of the most important tasks within SEO that requires specialised knowledge and tools to do well. That’s where we can help.
First, we’ll identify the best keywords for your business to target. This takes into account your product and service line, your existing competition, and your area of operation. For example, if you’re focused on serving a local market, we’ll help you to target traffic that’s specific to that area.
Then we’ll help you form your strategy for ranking for those keywords. Long gone are the days when you could just slap your desired search phrases into your web pages indiscriminately. You have to be careful and draw traffic in legitimate, ethical ways. That means things like content marketing, or publishing genuinely useful posts or articles that help your customers solve problems and learn things.
SEO Keyword Research FAQs
Two words: keyword research. We can’t stress the importance of this phrase enough.
The key thing to consider here is user intent. What will your audience be looking for? What types of questions are they asking — and answers are they looking for?
Keyword research helps you tap into popular search terms to get your content discovered.
It helps you understand what your audience is searching for, how popular the search terms are, and how much traffic they generate.
This provides you with a list of keywords to focus your content on.
Keyword density isn’t an exact science. SEO ‘experts’ will often give you a percentage to aim for. But this isn’t supported by information provided to us by Google.
Just focus on using the keyword a few times naturally throughout the copy, and make sure you don’t overdo it.
Once you’ve completed your market research, make a list of topics you know to be relevant in your industry.
Next, you should use a keyword research tool to develop a list of keywords for your business. Use the search volumes and competitiveness to determine which you will focus on.
Make sure the keywords appear in the page title tags, the URL and the meta description. You should also use them in the first paragraph of your content — and a few times throughout your page content.
Don’t overdo it however. Google recommends your website pages and landing pages use relevant/engaging content and are written for a human audience, not for the Google search bots. This means too many keywords (keyword stuffing) can hurt your organic rankings in search engines such as Google and Bing. Just use enough keywords in your content to let Google know what product or service the page is about and let your excellent content to do the rest.
- Mystic Clue
Meng, Cale and Issac have been of great help with setting up and aiding with the seo and various other things for Mystic Clue. Would highly recommend if you need any help with seo and web design. Thanks for everything and for more to come!
- Christina JohnstoneG Force Printing
Meng and the team at Digital Meal are fantastic. From our first meeting we could tell their attitude and approach to SEO was different to any other SEO company we'd dealt with or spoken to and they haven't disappointed. We've quickly seen positive changes not only to rankings and the... read more
- Liquor Barons Connolly
Digital Meal helped to create our e-commerce website with precision and expertise. The team is well equipped with up to date knowledge and the response time to any queries was always fast. We will be continuing to work with Digital Meal to maintain our e-commerce platform and will definitely engage... read more
- Richard Wu
Meng was extremely knowledgeable about all things Google Analytics, Google Tag Manager, e-mail automation, Facebook ads and web design. When we encountered a sticking point, he made it an objective to diagnose and resolve the issue within 12 hours - with a turnkey solution that was immediately plug and play.... read more
- Lena GarinaSatterley
The level and agility of service is impressive
- Brendan Tan
Meng was very approachable and responded to all of my queries in a timely manner. Highly recommend Digital Meal!
- Segals Osborne Park
The team at Digital meal are helpful, friendly and very professional ! They have been able to create a website that is both functional, and looks great. Highly recommended
- Tom GoddenGodden Projects
Digital Meal provided excellent, efficient service with sound website design advice and technical expertise to match. Highly recommend to anyone looking for new website construction, or improvements to existing including SEO optimisation. Congratulations to the team for a successful and desirable business model; making life easy for the non-tech savvy!
- Ankita Makkad
Working with Meng, Cale and the full Digital Meal team is an absolute breeze.
Extensive knowledge of Seo and Google ads, best in Perth.
- David McCayDavik Security
Digital Meal have provided exceptional service in building the website for Davik Security. Awesome team and very easy to work with - highly recommended!