KEYWORD RESEARCH DONE RIGHT
Keywords are the way that people find your business online. Potential customers use search engines to find what they want and they describe what they want using search terms. Being among the top results for the terms that relate to your products and services translates into much more business.
Whether it’s a classic search engine like Google or Bing, or the voice assistants tied to them like Siri and Google Assistant, or even the search functions of social media accounts, people nearly always start their business search online. You need to let these search engines know that your business is one of the best results to present to searchers when they’re out looking for the things you provide.
SO HOW DOES THAT HAPPEN?
We do that by identifying keywords you should be targeting. Not just individual words, but the phrases that are most likely to be used by people looking for the things you sell.
This is where it gets tricky, however. It’s necessary to get inside the head of potential customers and figure out how they would search for you. But we also have to consider market saturation, or the number of competitors already targeting those keywords and how effectively they’re doing it.
KEYWORD RESEARCH IS INVALUABLE
Keyword research is one of the most important tasks within SEO that requires specialised knowledge and tools to do well. That’s where we can help.
First, we’ll identify the best keywords for your business to target. This takes into account your product and service line, your existing competition, and your area of operation. For example, if you’re focused on serving a local market, we’ll help you to target traffic that’s specific to that area.
Then we’ll help you form your strategy for ranking for those keywords. Long gone are the days when you could just slap your desired search phrases into your web pages indiscriminately. You have to be careful and draw traffic in legitimate, ethical ways. That means things like content marketing, or publishing genuinely useful posts or articles that help your customers solve problems and learn things.
Keyword Research FAQs
Make sure the keywords appear in the page title, the URL and the meta description. You should also use them in the first paragraph of your content — and a few times throughout the piece.
Don’t overdo it. Just use them enough to let Google know what the page is about.
Keyword research helps you tap into popular search terms to get your content discovered.
It helps you understand what your audience is searching for, how popular the search terms are, and how much traffic they generate.
This provides you with a list of keywords to focus your content on.
Two words: keyword research. We can’t stress the importance of this phrase enough.
The key thing to consider here is user intent. What will your audience be looking for? What types of questions are they asking — and answers are they looking for?
Keyword density isn’t an exact science. SEO ‘experts’ will often give you a percentage to aim for. But this isn’t supported by information provided to us by Google.
Just focus on using the keyword a few times naturally throughout the copy, and make sure you don’t overdo it.
Once you’ve completed your market research, make a list of topics you know to be relevant in your industry.
Next, you should use a keyword research tool to develop a list of keywords for your business. Use the search volumes and competitiveness to determine which you will focus on.