KEYWORD RESEARCH DONE RIGHT
Keywords are the way that people find your business online. Potential customers use search engines to find what they want and they describe what they want using search terms. Being among the top results for the terms that relate to your products and services translates into much more business.
Whether it’s a classic search engine like Google or Bing, or the voice assistants tied to them like Siri and Google Assistant, or even the search functions of social media accounts, people nearly always start their business search online. You need to let these search engines know that your business is one of the best results to present to searchers when they’re out looking for the things you provide.
SO HOW DOES THAT HAPPEN?
We do that by identifying keywords you should be targeting. Not just individual words, but the phrases that are most likely to be used by people looking for the things you sell.
This is where it gets tricky, however. It’s necessary to get inside the head of potential customers and figure out how they would search for you. But we also have to consider market saturation, or the number of competitors already targeting those keywords and how effectively they’re doing it.
KEYWORD RESEARCH IS INVALUABLE
Keyword research is one of the most important tasks within SEO that requires specialised knowledge and tools to do well. That’s where we can help.
First, we’ll identify the best keywords for your business to target. This takes into account your product and service line, your existing competition, and your area of operation. For example, if you’re focused on serving a local market, we’ll help you to target traffic that’s specific to that area.
Then we’ll help you form your strategy for ranking for those keywords. Long gone are the days when you could just slap your desired search phrases into your web pages indiscriminately. You have to be careful and draw traffic in legitimate, ethical ways. That means things like content marketing, or publishing genuinely useful posts or articles that help your customers solve problems and learn things.