KEYWORD RESEARCH DONE RIGHT
Keywords are the way that people find your business online. Potential customers use search engines to find what they want and they describe what they want using search terms. Being among the top results for the terms that relate to your products and services translates into much more business.
Whether it’s a classic search engine like Google or Bing, or the voice assistants tied to them like Siri and Google Assistant, or even the search functions of social media accounts, people nearly always start their business search online. You need to let these search engines know that your business is one of the best results to present to searchers when they’re out looking for the things you provide.
SO HOW DOES THAT HAPPEN?
We do that by identifying keywords you should be targeting. Not just individual words, but the phrases that are most likely to be used by people looking for the things you sell.
This is where it gets tricky, however. It’s necessary to get inside the head of potential customers and figure out how they would search for you. But we also have to consider market saturation, or the number of competitors already targeting those keywords and how effectively they’re doing it.
KEYWORD RESEARCH IS INVALUABLE
Keyword research is one of the most important tasks within SEO that requires specialised knowledge and tools to do well. That’s where we can help.
First, we’ll identify the best keywords for your business to target. This takes into account your product and service line, your existing competition, and your area of operation. For example, if you’re focused on serving a local market, we’ll help you to target traffic that’s specific to that area.
Then we’ll help you form your strategy for ranking for those keywords. Long gone are the days when you could just slap your desired search phrases into your web pages indiscriminately. You have to be careful and draw traffic in legitimate, ethical ways. That means things like content marketing, or publishing genuinely useful posts or articles that help your customers solve problems and learn things.
- Richard Wu
Meng was extremely knowledgeable about all things Google Analytics, Google Tag Manager, e-mail automation, Facebook ads and web design. When we encountered a sticking point, he made it an objective to diagnose and resolve the issue within 12 hours - with a turnkey solution that was immediately plug and play.... read more
- Begum HamiltonSafeguard Insurance Solutions
Digital Meal are very easy to deal with. Meng has put a lot of detail into all aspects of our SEO and we are starting to see positive results. We are glad to have left our SEO to the experts! Would highly recommend!
- Liquor Barons Connolly
Digital Meal helped to create our e-commerce website with precision and expertise. The team is well equipped with up to date knowledge and the response time to any queries was always fast. We will be continuing to work with Digital Meal to maintain our e-commerce platform and will definitely engage... read more
- Larissa BoyanichSatterley
We have been using Digital Meal for a while with the website and digital marketing. He's highly experienced and has always done a great job. They are very responsive and provide good advice. I've already recommended their services to other businesses and will continue to do so.
- Mitchell KellyPathfinder Alliance
Meng and Cale are top notch operators in web design and digital marketing, highly recommended.
- Tom GoddenGodden Projects
Digital Meal provided excellent, efficient service with sound website design advice and technical expertise to match. Highly recommend to anyone looking for new website construction, or improvements to existing including SEO optimisation. Congratulations to the team for a successful and desirable business model; making life easy for the non-tech savvy!
- Brendan Tan
Meng was very approachable and responded to all of my queries in a timely manner. Highly recommend Digital Meal!
- Scott ShorterScott Shorter
Meng is an excellent SEO/AdWords/Conversion rate specialist who I would recommend to anyone that needs help in those areas!
- Segals Osborne Park
The team at Digital meal are helpful, friendly and very professional ! They have been able to create a website that is both functional, and looks great. Highly recommended
- Lena GarinaSatterley
The level and agility of service is impressive