Content Marketing Services
Do you want to remain relevant in today’s fast-paced digital marketing world? Then you not only require a web presence, but you need a web presence that is going to add genuine value to your business.
Customers and clients love to research products and services before they use them. As a result, if you don’t have an informative website they can actually find, you may be missing out on essential business. At Digital Meal, we support your endeavours through our content marketing services.
What is content marketing?
Content marketing involves creating useful content that’s engaging so you can share it with your customers. When content is well-written, it attracts sales and demonstrates how professional your business is.
When you hire a content marketer, they’ll create webpage content and/or blog posts that promote your business. They focus on Search Engine Optimisation (SEO) to make your site rise through the search engine rankings based on the keywords your customers use to find you. During this process, they may analyse what your competitors are doing and take steps towards out-performing them.
At Digital Meal, our approach to content marketing involves focusing on the tone you want and your customers’ needs. We’ll ensure we demonstrate how your business meets customer requirements, increasing the likelihood that they’ll choose you over your competitors.
Why use content marketing for your site?
Content marketing is crucial to your site’s success for several reasons. Firstly, it captures your prospective customers’ attention at the start of the buying cycle. Good content writers will identify your customers’ pain points and produce useful content that resolves all their problems. Those who use our services find that they’re able to convert site visitors into sales as a result.
A solid content marketing strategy also achieves the following
Increased customer loyalty
By consistently positioning yourself as an authority on your chosen topic, you’ll gain your customer’s trust. When you keep your customers in the loop with emails, blog posts and social media posts, you generate loyalty.
Boosted organic search engine traffic
The traffic your website gets comes from two sources: paid advertisements and organic searches. When you leverage the latter, your marketing efforts cost less. Over time, a consistent approach to content marketing results in more visitors and more customers.
Full leverage of social media
When you deliver witty blog posts or news-worthy articles to your customers they will likely share these with friends via their social media channels; as a result, you broaden your exposure and increase your prominence and authority.
The different web content services we provide
At Digital Meal, we provide a broad selection of web content services to suit various business needs. They include:
Blog posts often feature the latest news about your business or from your industry. In addition to this, they may contain informational posts about relevant areas of interest. Consistently contributing to your blog improves your social media exposure and increases your chances of gaining organic search engine traffic.
Articles are similar to blog posts, but they’re often more in-depth, more formal, and they’re usually longer. An example of a solid article is your classic “How-To” piece. Such articles are evergreen content, which means they remain relevant for many years to come.
Customers are often hungry for information and you can satisfy this hunger with expert guides. Depending on the nature of your business, this may include a buying guide. Or, you could write a lengthy how to guide that leads back to your services.
Everyone loves a good checklist, but if you’re not an expert in a particular area or subject matter it’s difficult to write one that’s genuinely useful. When you create one for your customers, you’re showing them your expertise and broadening your brand’s reputation at the same time. A good example of this in practice is a moving house checklist penned by a staff member from a removals firm.
Although podcasts haven’t yet gained the same fierce popularity as YouTube channels, they’re certainly on their way to doing so. If you have the time to create a weekly or bi-weekly podcast, you’re creating an accessible form of content that will remain strong for years to come. When you’re new to the world of podcasts, using a content writer to create your scripts makes the process less daunting.
A significant proportion of the Internet’s traffic now goes towards videos. People of all ages love to absorb YouTube’s content and if you can produce a video that appears when they enter a particular search term, you’ll gain a fresh source of traffic. In addition to this, YouTube is a good way to build organic backlinks for strengthening your site’s SEO.
Infographics tend to go viral via sites such as Pinterest and Facebook. When you’re able to create succinct information and keep it in one place, customers will share it with their friends.
All customers have burning questions. When you start to notice a trend, creating an FAQ section is the best way to provide them with answers without tiring out your customers service staff. When written well, a good FAQ section boosts your site’s SEO, just like any element of your content marketing strategy should
Social media posts
When you have various social media channels but you’re not sure what to post on them, asking a content marketer to write posts for you works wonders. All you need to do after is answer your followers’ questions. You may want to use social media posts alongside other forms of content marketing, such as infographics.