Twitter Marketing Perth
When it comes to using social media as part of a digital marketing strategy to engage with your target audience and increase brand awareness, it’s impossible to ignore Twitter. It’s the social media platform that has turned the world of content consumption into a truly level playing field and made it more social in general; you can follow a celebrity and they might just follow you back or mention you in a video. Tapping into Twitter gives your business the opportunity to be recognised by major influencers in your field; giving you access to close to a billion users worldwide. We at Digital Meal understand the importance of getting your Twitter and social media marketing just right if you want to see the best returns on your investment and get that follower number up all from the comfort of your web browser!
- The average Twitter user will follow at least five businesses to get all the latest updates on their favourite brands, and 79% of these will recommend the brands that they follow. Given that 69% of users will follow someone based on a recommendation by a friend, it’s easy to see how quickly your Twitter following can grow, and your brand awareness along with it.
- Another major advantage Twitter has is that it makes it quick and easy to interact in real-time with your customer base. As you can use 280 characters in a tweet, it only takes seconds to reply to a question from a follower (and digital media like video or photo can also be shared. All of their followers will then be able to see your interaction or media, and any of those who are interested in what you do are likely to follow you themselves. This can work to the advantage of any Perth business looking to improve their social media presence.
How Paid Twitter Advertising Works
Twitter offers several ways in which users can pay to promote their written or video content:
These are used to create greater social engagement or a larger following. They are specifically targeted to users who fit the selected criteria and are displayed on the profiles of those users and the timelines of users who are likely to find them relevant. Promoted tweets also go to the top of relevant search results pages on the platform which is music to the ears of anyone in marketing. This is the perfect way to target your specific audience and reach the maximum number of engaged users with your advertising.
These are suggested to relevant users as accounts that they might find interesting to follow. Twitter users are always looking for a new account to follow; let that account be your business. Like how SEO works for search on Google or any other type of digital marketing, your customers are only going to find your business if it’s where they’re using the web. Help them find you easier so they can keep up to date with the latest news happening with your business.
Advertisers can also pay to promote a particular trend that’s popular on the web; that advertiser’s content will then appear at the top of the search results for that trend. This is a powerful digital marketing tool for any business. Twitter is a popular source for the latest news on almost any subject you can think to search for (some people find it even more trustworthy than Google); drive the narrative for your business with promoted trends on Twitter!
Twitter’s Promoted tweets have been shown to boost offline sales by 29%. However, it’s vital to understand how to make your marketing content stand out from the crowd if you want to reap any kind of digital marketing success on Twitter. Around 6,000 tweets are posted every second; your business needs to be publishing the right content and news. This is why it’s important to trust your Twitter marketing to professionals who understand the work involved to create Twitter campaigns that will engage your audience and generate leads with the power of social media! Need help? Talk to us!