When it comes to using social media to engage with your target audience and increase brand awareness, itโ€™s impossible to ignore Twitter. Itโ€™s the social media platform that has made the world of content consumption into a truly level playing field; you can follow a celebrity and they might just follow you back. Tapping into Twitter gives your business the opportunity to be recognised by major influencers in your field, as well as giving you access to close to a billion users worldwide. We at Digital Meal understand the importance of getting your Twitter marketing just right if you want to see the best returns on your investment and boost your sales.

  • The average Twitter user will follow at least five businesses to get all the latest updates on their favourite brands, and 79% of these will recommend the brands that they follow. Given that 69% of users will follow someone based on a recommendation by a friend, itโ€™s easy to see how quickly your Twitter following can grow, and your brand awareness along with it.
  • Another major advantage Twitter has is that it makes it quick and easy to interact in real time with your customer base. As you can use 280 characters in a tweet, it only takes seconds to reply to a question from a follower. All of their followers will then be able to see your interaction, and any of those who are interested in what you do are likely to follow you themselves.
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How Paid Twitter Advertising Works

Twitter offers several ways in which users can pay to promote their content:

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Promoted Tweets

These are used to create greater engagement or a larger following. They are specifically targeted to users who fit the selected criteria, and are displayed on the profiles of those users and the timelines of users who are likely to find them relevant. Promoted tweets also go to the top of relevant search results pages on the platform.

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These are suggested to relevant users as accounts that they might find interesting to follow.

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Advertisers can also pay to promote a particular trend; that advertiserโ€™s content will then appear at the top of the search results for that trend.

Promoted tweets have been shown to boost offline sales by 29%. However, itโ€™s vital to understand how to make your content stand out from the crowd if you want to reap any kind of marketing success on Twitter. Around 6,000 tweets are posted every second; you need to be posting the right content if youโ€™re going to get noticed. This is why itโ€™s important to trust your Twitter marketing to professionals who understand how to create Twitter campaigns that will engage your audience and generate leads.

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