YouTube & Video Marketing
The importance of YouTube
YouTube has been at the forefront of video marketing since its inception. It is a dedicated video sharing platform with over 1.3 billion users worldwide. That’s an audience it’s impossible to ignore! Almost five billion videos are now watched on YouTube every single day, with one billion of these being watched on mobile devices. Users also share YouTube videos across other social media platforms. As consumers are 27x more likely to click through an online video ad than a standard banner ad, it’s an essential market to tap into if you want to generate the maximum ROI on your marketing efforts.
These days, in order to keep up with the competition, it’s vital to understand how effective YouTube can be for growing brand awareness and driving traffic to your website. Many companies and brands now have their own dedicated YouTube channels where they post their ads and videos about the company. Users who view your videos online can subscribe to your channel, getting notified whenever you post new content.
This is a great way of creating a following for your brand. It’s particularly important if your product or service is being targeted at a young demographic. 74% of millennials follow particular brands on YouTube, and 80% of consumers in this age group use video as a means of researching a purchase decision. However, as all age groups are now shown to be watching video online, it’s not just businesses with young audiences who need to be moving into the arena of video marketing. With 300 hours of video now being uploaded to YouTube every single minute, it’s important to know what you’re doing if you want to stand out from the crowd.
AdWords for Video
YouTube now offers a form of paid advertising via the AdWords for video platform. This allows you to promote your YouTube channel or a particular product through paying for your ad to appear before or during a YouTube video. Just like a traditional AdWords campaign, you have control over your budget and can target your advertising at specific demographics, such as by age, gender or interests.
Paying for an AdWords video campaign will help drive more views of your videos and encourage more users to subscribe to your YouTube channel, but only if you are creating the right content and making sure your ads are targeted correctly. This is why it’s important to get expert help.
Now’s the Time to Get Started
Our digital marketing expertise allows us to create social media content that is designed to engage your ideal audience and build brand awareness. Our campaigns are then targeted effectively at the people you need to see them, ensuring maximum quality conversions that are most likely to lead to sales.
Our extensive knowledge of YouTube trends and AdWords for Video has led us to an in-depth understanding of what it takes to make your paid advertising campaign stand out on YouTube. We will work closely with you at all times, to ensure we deliver you the best possible ROI on campaigns while working within your budget.
If you want to run effective video marketing campaigns that will work for you and your business, get in touch for a FREE quote.