If you’ve got a website that isn’t mobile friendly, this is exactly what potential customers are saying. Why would they waste time struggling with your website on their mobile when your competitors website is so easy to use?
Simple answer: They won’t.
BUT WHAT I’M OFFERING IS BETTER!
I’m sure it is. I’m sure your product or service is a 100x better than your competitors and it’s been researched and perfected like no other. However, if it’s impossible to find and navigate through your website on a mobile then your potential customer is going to go elsewhere. User Experience matters.
At the end of the day it isn’t just about how good your product is, but how you market it and how easily accessible it is. A mobile friendly website is user friendly and provides a more enjoyable experience for customers to be incentivized to buy your product.
BUT IS A RESPONSIVE WEBSITE REALLY WORTH IT?
Mobile and tablets make up 63% of total time spent on devices in 2015. In Australia, smartphone and tablet ownership increased from 17.4 million in 2013 to 26.5 million by the middle of 2015.
That means over 2 years, mobile and tablet ownership increased by a staggering 52%.
The statistics don’t lie. A majority of users are using their mobiles to access the internet and if your site isn’t responsive, you’re losing out on a lot of valuable business. It’s an avenue for people to reach your website, view your products and buy them. Why wouldn’t you want to make that experience enjoyable for them?
And now that Google is using mobile friendliness as a ranking factor in their search engine results, there has never been a better time to make sure your website functions on mobiles and looks great on them as well.
The world is going mobile. You might not like it or agree with it, but it’s happening. Don’t get left behind.