For content creators, networkers, tech professionals, and entrepreneurs, LinkedIn is a busy hub of activity. With articles, activity feeds, messaging, and resumes, the social media site focuses on how busy professionals can connect, learn from each other, and improve the business world together.
While your ads on Twitter and Facebook might be more targeted toward eventual consumers, advertising at LinkedIn should be targeted toward business partners and potential recruits. When folks spend time on LinkedIn, they aren’t browsing to see GIFs and family pictures; they’re present to work. Targeting them in a professional mindset will help your ad campaign succeed.
WHY ADVERTISING ON LINKEDIN IS RIGHT FOR YOUR BUSINESS
TARGET THE EMPLOYEE YOU WANT TO REACH
When you create an ad on LinkedIn, part of the process is targeting your eventual audience. You can do this in several ways; you can specify, for example, a job title or skill set that your ad will appeal to. This ensures that your ad is shown to people for whom it is most likely to be relevant.
DECIDE WHAT SORT OF AD YOU WANT TO SHOW
LinkedIn allows both text ads, which include a 50×50 graphic or a sponsored update, alongside a blog post or message. While sponsored updates are shown to both mobile and desktop users, only desktop users will see the text ad.
PLAN HOW YOUR CAMPAIGN WILL BE STRUCTURED
Although many other pay-per-click advertising campaigns are structured around a particular keyword, LinkedIn structures its system around business characteristics. This means that you will need to consider what types of businesses will be interested in your ad. That way, you can target those companies specifically.
On LinkedIn, users build a strong presence by posting blogs and articles, participating in forums, and connecting with others in their industry. Managing articles, creating forum posts, and tracking the number of impressions an ad campaign is receiving can all prove to be a complex and difficult set of tasks.
Unfortunately, LinkedIn does not always make make this easy. And these time-heavy challenges can take away from the valuable time a business owner has each day to spend on their business. This is where we come in.
When we create a marketing strategy on LinkedIn for you, we’ll talk to you about your business and learn what you’re all about. From there, we will help you find the best way to create an approachable and maintainable strategy on the platform. We’ll help you determine the most appropriate ways to market your company, and we’ll work to create that stellar reputation that will turn clicks into conversions.
We also know that you want to understand where your marketing dollars go. We provide thorough, detailed reports that show you how much you’re paying per click, what happens when viewers click through, and how marketing is positively affecting your bottom line.
Contact us today to find out more about having your LinkedIn marketing campaign managed by us.