USER EXPERIENCE (UX) & DESIGN
User friendly website development, or user experience (UX) design, is the process of developing & designing a website to give users the best experience. Is the website easy to use and do I enjoy using it? Does navigating through the website make sense? These are questions that users will ask themselves while visiting your website and UX design is all about striving to make them answer “yes”.
A user’s experience with your website will determine if they become a regular visitor. If your website is hard to navigate, doesn’t work on mobile devices and takes too long to load, users will often make the decision to look elsewhere (and take their business with them!).
WHY IS UX DESIGN IMPORTANT?
A UX friendly website takes a user’s experience into consideration during the development phase, allowing the website to be constructed in a way where the users experience is put first. After all, a website is your online presence where visitors can interact with your business and get to know more about the services you offer. Why wouldn’t you want your website to be easy to use?
Many development processes come into making a UX website but the main factor is making sure a users experience on your website is a good one no matter what device or internet connection they are using.
For example, a responsive website allows the user to easily access and navigate a website on any device such as tablets and mobiles. Having a mobile friendly website means that visitors will have a pleasurable experience browsing through your website on a mobile and will be more inclined to contact you regarding the services you offer.